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Big Trends in PR Measurement (PR News Measurement Conference March 1, 2011)

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Tim Marklein
Tim Marklein

Presentation on "PR Measurement Big Trends for 2011" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- as part of opening panel session March 1, 2011 at the PR News Measurement Conference in Washington D.C.

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PR MEASUREMENT BIG TRENDS March 1, 2011 @tmarklein -1-
TRADITIONAL SOCIAL Media analysis Monitoring “Coverage” “Conversations” One set of tools More tools GETTING INLINE EARNED OWNED MEDIA MEDIA PAID SHARED MEDIA MEDIA #1
INFLUENCE RISING #2
IMPRESSIONS ENGAGEMENT Count the eyeballs Show the impact #3
#4 “MEASUREMENT” At the end “ANALYTICS” All the time
ADVICE Focus on the behaviors, not the tools Unify the media, metrics, channels Impress *and* engage Use the data to make decisions

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Big Trends in PR Measurement (PR News Measurement Conference March 1, 2011)

  • 1. PR MEASUREMENT BIG TRENDS March 1, 2011 @tmarklein -1-
  • 2. TRADITIONAL SOCIAL Media analysis Monitoring “Coverage” “Conversations” One set of tools More tools GETTING INLINE EARNED OWNED MEDIA MEDIA PAID SHARED MEDIA MEDIA #1
  • 4. IMPRESSIONS ENGAGEMENT Count the eyeballs Show the impact #3
  • 5. #4 “MEASUREMENT” At the end “ANALYTICS” All the time
  • 6. ADVICE Focus on the behaviors, not the tools Unify the media, metrics, channels Impress *and* engage Use the data to make decisions