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4. Team
Learnings from founding a Computer Vision Startup




Flickr: zacharyparadis
                                                       Part 1: Founders
Learnings from founding a Computer Vision Startup


                                                    How many?
                                                    1-4 “reasonable” size of founder team


                                                    1 founder: total control but expensive, lonely and slow
                                                    2 founders: the magic number. “one builds, one sells”
                                                    3-4 founders: can make a great dev team but leader needed
                                                    >4 founders: crazy unless some are “passive”

                                                            “Everyone obsesses with dilution from investors.
                                                             The biggest dilution comes from co-founders.”
                                                                                – @msuster
Learnings from founding a Computer Vision Startup


                                                      2 founder dynamics                                                 Jobs and Wozniak
                                                                                                                           Allen and Gates
                                                                                                                       Hewlett and Packard
                                                                                                                          Larry and Sergei
                                                                                                                              Yang and Filo

                                                          “The ideal founding team is two individuals, with a
                                                        history of working together, of similar age and financial
                                                        standing, with mutual respect. One is good at building
                                                            products and the other is good at selling them”
                                                                              – @venturehacks




                                                                                                http://venturehacks.com/articles/pick-cofounder
                                                    Flickr: oskay
Learnings from founding a Computer Vision Startup


                                                    Finding founders & early employees
                                                    Share ideas, be open
                                                    Co-founders need to be people you trust, preferably people you
                                                    worked with before
                                                    You want broad skills and doers


                                                    Controversial but interesting:
                                                    vesting founder shares (VCs will ask for this)
Learnings from founding a Computer Vision Startup


                                                    Size matters	
                                                     Output is not linear in # employees
                                                     Most efficient (development) team is ~4
                                                     Over ~15 “formal” organization and information channels becomes
                                                     increasingly important



                                                       Avoid hiring admin staff or positions that don’t “produce” anything
                                                        (non-coding proj manager, office manager...) as long as possible.
                                                                       Ideally, never hire such persons.
Learnings from founding a Computer Vision Startup




Flickr: yodelanecdotal
                                                       Part 2: Hiring staff
Learnings from founding a Computer Vision Startup


                                                    Where to find them?
                                                    1. By recommendation (both ways!)
                                                    2. Events and conferences
                                                    3. LinkedIn!


                                                     Avoid recruitment agencies at all cost.
                                                     Waste of time and money.


                                                     Never hire unless you absolutely must.
                                                      Are you sure you need to hire now?
                                                                                               Flickr: bouldair
Learnings from founding a Computer Vision Startup


                                                    Interviewing and testing
                                                     Early on, look for people that are bright, broad with potential to grow


                                                     Always test developers
                                                     Don’t underestimate team fit (personality)
                                                     Never hire without trial period


                                                     Computer vision team should have a mix of skills
                                                     “theoretical”-”practical” and people that can make demos.
Learnings from founding a Computer Vision Startup


                                                    Stock options and motivation
                                                    Motivation
                                                     Money is not motivation (competitors ALWAYS pay more)
                                                     Good motivators are similar to founders’ motivators (build something, dynamic
                                                     organization, make a difference, ...)
                                                     Warning: people with “big-co” motivation (titles, salary, career, benefits, “security”)


                                                    Stock options
                                                     Good idea if exit is the goal
                                                     If possible create options pool post investment
                                                     Beware: rules and taxes vary a lot between countries!
What is special about Vision?
         In terms of building teams
Learnings from founding a Computer Vision Startup


                                                    What’s special about Vision?
                                                     Academic research groups can be a great “extension” to your R&D
                                                     team
                                                     Small vision teams can go far, no need to overstaff
How we did it
Learnings from founding a Computer Vision Startup


                                                    Polar Rose: How we did it
                                                     1. Founder + key early employees
                                                     2. Built 2 dev teams (vision + infrastructure)

                                                     Hiring process:
                                                     Initially friends and connections from university
                                                     Networks of a few key employees (especially France and Poland)
                                                     LinkedIn - search, search, search

                                                     Trial period in ALL contracts

                                                     Stock options (legal & tax mess with multi-national team)
Learnings from founding a Computer Vision Startup


                                                    Kooaba: How we did it
                                                    Founders + 1 key early employee (first employee needed to be changed, lost lots of time)
                                                    Built two dev teams (vision + interfaces (web, mobile))
                                                    Was hard to find initial employees
                                                    Work permit problems

                                                    Hiring process:
                                                    Initially friends and connections from university
                                                    Networks of a employees                                       We are hiring later this year!!
                                                    LinkedIn - post job offer (299 is cheap)
                                                    Sales & Marketing hired from customer (EMI Music)
                                                    Employees are involved in interviewing process

                                                    Recently: testing day

                                                    Stocks (promised, formalized these days)
Q&A
Learnings from founding a Computer Vision Startup


                                                    Resources
                                                    Founders:
                                                     http://venturehacks.com/articles/pick-cofounder (Picking co-founders)


                                                    Hiring:
                                                     xxx

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Learnings from founding a Computer Vision Startup: Chapter 4 Team

  • 2. Learnings from founding a Computer Vision Startup Flickr: zacharyparadis Part 1: Founders
  • 3. Learnings from founding a Computer Vision Startup How many? 1-4 “reasonable” size of founder team 1 founder: total control but expensive, lonely and slow 2 founders: the magic number. “one builds, one sells” 3-4 founders: can make a great dev team but leader needed >4 founders: crazy unless some are “passive” “Everyone obsesses with dilution from investors. The biggest dilution comes from co-founders.” – @msuster
  • 4. Learnings from founding a Computer Vision Startup 2 founder dynamics Jobs and Wozniak Allen and Gates Hewlett and Packard Larry and Sergei Yang and Filo “The ideal founding team is two individuals, with a history of working together, of similar age and financial standing, with mutual respect. One is good at building products and the other is good at selling them” – @venturehacks http://venturehacks.com/articles/pick-cofounder Flickr: oskay
  • 5. Learnings from founding a Computer Vision Startup Finding founders & early employees Share ideas, be open Co-founders need to be people you trust, preferably people you worked with before You want broad skills and doers Controversial but interesting: vesting founder shares (VCs will ask for this)
  • 6. Learnings from founding a Computer Vision Startup Size matters Output is not linear in # employees Most efficient (development) team is ~4 Over ~15 “formal” organization and information channels becomes increasingly important Avoid hiring admin staff or positions that don’t “produce” anything (non-coding proj manager, office manager...) as long as possible. Ideally, never hire such persons.
  • 7. Learnings from founding a Computer Vision Startup Flickr: yodelanecdotal Part 2: Hiring staff
  • 8. Learnings from founding a Computer Vision Startup Where to find them? 1. By recommendation (both ways!) 2. Events and conferences 3. LinkedIn! Avoid recruitment agencies at all cost. Waste of time and money. Never hire unless you absolutely must. Are you sure you need to hire now? Flickr: bouldair
  • 9. Learnings from founding a Computer Vision Startup Interviewing and testing Early on, look for people that are bright, broad with potential to grow Always test developers Don’t underestimate team fit (personality) Never hire without trial period Computer vision team should have a mix of skills “theoretical”-”practical” and people that can make demos.
  • 10. Learnings from founding a Computer Vision Startup Stock options and motivation Motivation Money is not motivation (competitors ALWAYS pay more) Good motivators are similar to founders’ motivators (build something, dynamic organization, make a difference, ...) Warning: people with “big-co” motivation (titles, salary, career, benefits, “security”) Stock options Good idea if exit is the goal If possible create options pool post investment Beware: rules and taxes vary a lot between countries!
  • 11. What is special about Vision? In terms of building teams
  • 12. Learnings from founding a Computer Vision Startup What’s special about Vision? Academic research groups can be a great “extension” to your R&D team Small vision teams can go far, no need to overstaff
  • 14. Learnings from founding a Computer Vision Startup Polar Rose: How we did it 1. Founder + key early employees 2. Built 2 dev teams (vision + infrastructure) Hiring process: Initially friends and connections from university Networks of a few key employees (especially France and Poland) LinkedIn - search, search, search Trial period in ALL contracts Stock options (legal & tax mess with multi-national team)
  • 15. Learnings from founding a Computer Vision Startup Kooaba: How we did it Founders + 1 key early employee (first employee needed to be changed, lost lots of time) Built two dev teams (vision + interfaces (web, mobile)) Was hard to find initial employees Work permit problems Hiring process: Initially friends and connections from university Networks of a employees We are hiring later this year!! LinkedIn - post job offer (299 is cheap) Sales & Marketing hired from customer (EMI Music) Employees are involved in interviewing process Recently: testing day Stocks (promised, formalized these days)
  • 16. Q&A
  • 17. Learnings from founding a Computer Vision Startup Resources Founders: http://venturehacks.com/articles/pick-cofounder (Picking co-founders) Hiring: xxx