LeSS, Nexus, SAFe, XYZ – the more years passed since Agile Manifesto was created the more scaled frameworks we get. But is it really the only one way to help dozens of people to self-organise around the single product? What if there are other ways with fewer efforts and more efficiency, meaning, awareness? I want to tell you the story of our company. One awesome product, millions of users all over the world, several platforms, around 100 brave people and… no backlogs synchronisations, no very special roles, no hierarchical structures, no prescribed aligned processes and no branded scaled frameworks. On the other hand, there are technical excellence, impact driven development, platform silos absence, meaningful KPI orientation, lean startup culture and teams happiness. How are we able to do this? Please, come and you will find out. A true HERE Maps team story with a lot of real examples.