Tnooz-Expedia FREE webinar: Impact of multi-screens on the travel purchase path

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Expedia Media Solutions and Tnooz presented a webinar on this topic. The webinar featured a study commissioned by Expedia Media Solutions and conducted by comScore which analyzes multi-platform devices in online travel content consumption for U.K. and U.S. travelers across devices and travel planning stages. This free webinar will cover research exploring consumer mobile behavior and will help all travel marketers to develop a robust and full-funnel mobile marketing strategy. Join this free webinar to learn things like: How mobile bookings span across the different lines of travel The differences in usage between PC, smartphones and tablets — and between US and UK consumers What travel consumers expect when engaging with mobile content Panelists for this FREE webinar are: Wendy Olson Killion, Director, Product Management, Expedia Media Solutions Kevin May, Senior Editor & Moderator, Tnooz Gene Quinn, CEO & Producer, Tnooz This webinar took place on Thursday, 29 October, for one hour.

Marketing

Travel decisions
in a multi-screen world
Webinar
29 October 2015

Your hosts
Kevin May
Senior Editor & Moderator
Tnooz
Gene Quinn
CEO & Producer
Tnooz

Your presenter
Wendy Olson Killion
Director, Product
Expedia Media Solutions

Poll no. 2
Which industry segment do you represent?

8

Expedia,
Inc:
More
than
150
Travel

Branded
Sites
in
70
Countries

Source:
comScore
WW
January
2015.

9

Expedia
Media
Solu.ons:
Global
Network
of
Sites

Worldwide
Monthly
Unique
Users
(Millions)

39.5M
21.1M
4.3M
12.1M

962K
12.3M
773K
2.6M

367K
7M
3.7M

11

Travel
Content

Consump.on

Mul.screen

Consumer
Behaviors

REAL
WORLD
INSIGHTS

Poll no. 3
Is mobile integrated into your overall
marketing strategy?

Poll no. 4
When thinking about how you deploy a mobile
strategy, which platform do you prefer?

Poll no. 5
If and when you deploy a mobile strategy, which
stage(s) of the purchase cycle will you primarily
target consumers?

Poll no. 6
How do you primarily measure success of a
mobile campaign?

36

Relevant

Experience

Mul.plaLorm

Approach

Crea.ve
&

AOen.on-‐Grabbing

WHAT
THIS
MEANS

bit.ly/MulXscreenTravelPath

adverXsing.expedia.com

Thank you!
Send your questions and comments to gene@tnooz.com
Replay and presentation will be available on www.tnooz.com

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With recent regulations and court cases limiting or outlawing rate parity agreements in parts of Europe, hotels everywhere are gaining more control over their pricing and distribution than ever before. Even in the U.S., savvy hoteliers are rethinking their pricing strategies and looking for ways around rate parity. But with those opportunities also come new challenges as third-party distribution partners still wield plenty of power. In this rapidly changing space, hoteliers must have the right strategies and tools in place to effectively price their inventory, drive direct bookings and maximize profits. In this webinar, you’ll learn: What the recent rulings mean for hotels in Europe and around the world The importance of pricing all channels independently and in real-time How to use your loyalty program to drive more direct bookings with personalized pricing Panelists for this FREE webinar are: Michael McCartan, Duetto, Managing Director, EMEA Etienne Faisandier, Mövenpick, VP Revenue Management & Business Intelligence Ted Teng, The Leading Hotels of the World, CEO Sean O’Neill, Tnooz, Editor-in Chief & Moderator Kevin May, Tnooz, Senior Editor & Producer This free webinar took place on Thursday, the 12th of November.

Hotel pricing in a post-parity world - Duetto webinar slides

tnooz

In an ideal marketplace, hotels would see an equal percentage of bookings coming from online travel agencies (OTAs) and directly from the hotel website. But for many hotels, particularly independent brands, this balance has been tipping steadily in favor of the OTAs. One of the biggest reasons why: conversion optimization. OTAs have invested millions into understanding e-commerce psychology and usability design, and they’ve used these techniques to maximize bookings on their sites. By tapping into these secrets to conversion, hotels can optimize their own websites to increase direct bookings, maintain a healthy percentage of direct business, and lessen their reliance on OTAs. In this FREE webinar, Travel Tripper will discuss: The importance of a direct sales strategy in today’s omnichannel marketplace The secrets to conversion that OTAs employ to win hotel bookings Case study: How Stratosphere Hotel increased their direct booking revenue by 40% by using OTA techniques How to optimize your own hotel website to increase conversions Panelists for this FREE webinar are: Gautam Lulla, President, Travel Tripper Scott Yankton, Strategic Consultant Kevin May, Senior Editor & Moderator, Tnooz Gene Quinn CEO & Producer, Tnooz This free webinar took place on Thursday, November 5, 2015

Tap OTA conversion secrets for direct hotel bookings

tnooz

Programmatic advertising is one of the fastest growing digital marketing channels today, with Magna Global predicting that global programmatic ad spend will reach $32.6 billion by 2017. In a marketplace of distractions where relevant context and a personal approach are crucial, it is no surprise that the travel industry is quick to adopt this new technology. But do you really know where programmatic advertising can best fit into your brand's marketing strategy? And what is the best way of running programmatic advertising campaigns within your business? Join us for a FREE Tnooz-Admedo TLearn webinar, which will give you an overview of how programmatic works and how it can drive bookings. In this free webinar led by Admedo, attendees can expect to gain an understanding of these things: An understanding of programmatic advertising and its relevance for travel brands Where programmatic advertising fits in your marketing strategy What steps are next to begin your programmatic journey Presenters for this FREE TLearn webinar are: Guy Abbott, Global Head of Enterprise, Admedo Keely Williams, Head of Client Direct, Admedo Sean O’Neill, Editor-in-Chief & Moderator, Tnooz Gene Quinn, CEO & Producer, Tnooz This FREE online workshop took place on Tuesday, the 27th of October.

Admedo webinar: Get up to speed on programmatic advertising

tnooz

The extraordinary two-year legal saga of Pintrips has ended in a California U.S. federal court. In a bench trial, a judge sided with Pintrips, ruling that the travel-planning site can’t be blocked from using its like-sounding name. The judge found that Pintrips invented its name by its own efforts. He was persuaded by the evidence that “pin” has been a term in generic use among the computer savvy prior to the existence of Pinterest. Two years ago Pinterest, which claims to be the country’s third-most visited social network, alleged that Pintrips chose a name similar to its own and thus infringed on its trademark. But despite the risk of significant legal costs and distraction, Pintrips defended itself until the end, represented by the law firm Kenyon & Kenyon.

Pintrips vs. Pinterest, final decision

tnooz

NDC: Travel Agencies’ Enabler to Success

tnooz

They say there's no distinction between bookers. Not so. Watch the video replay of this webinar from Tnooz and Triptease, to gain a new view on how to increase hotel direct bookings. You’ll get specific tips and ideas for your 2016 digital plans ... and (perhaps) we’ll set you on track for more loving relationships with your guests, both online and off. In this FREE TLearn workshop, you'll take away skills that help you: save guests time and increase your bookings encourage your web visitors to book direct increase word-of-mouth and referrals Panelists for this 38-minute, FREE TLearn are: Charlie Osmond, Chief Tease, Triptease Sean O'Neill, Editor-in-Chief & Moderator, Tnooz Gene Quinn, CEO & Producer, Tnooz This FREE online workshop took place on Tuesday, the 13th of October, at 11:00 Eastern US. Recording at http://www.tnooz.com/event/tnooz-triptease-free-tlearn-webinar-why-hotel-direct-bookers-make-better-lovers/

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tnooz

Digital is rapidly changing how customers expect you to interact with them throughout their travel journey. From research to in-experience to post-visit – an expanding opportunity of addressable interactions can drive customer engagement throughout the process. How do you prioritize these opportunities to maximize bookings? Join Merkle for a FREE webinar to understand how you can improve your digital visibility in the travelers' journey and how you should prioritize your efforts to maximize these opportunities. In this FREE webinar, you’ll learn how to: engage the right customers earlier in the process deliver experience to keep engagement throughout the travel journey enable customers to share positive experiences that influence other relevant desired segments leverage first-party data to improve customer experience at each stage Panelists for this FREE webinar are: Pat McInerney, Senior Account Executive, Google Ryan Gibson, EVP, Marketing Strategy, Merkle | RKG Matt Naeger, EVP, Digital Strategy, Merkle Kevin May, Senior Editor & Moderator, Tnooz Gene Quinn, CEO & Producer, Tnooz This FREE webinar took place on Thursday, the first day of October.

Improving the digital customer journey to drive bookings

tnooz

Online travel agency bookings have undergone a massive shift. For the first six months of 2014, over 40 percent of consumers booked travel reservations. However, travel is still experiencing an 81% abandonment rate (SaleCycle), which is higher than any other industry. Join Tnooz and Jumio for this FREE WEBINAR and hear how Bravofly is leading a digital booking transformation. During this webinar you will learn: How Bravofly made their booking process six times faster How to minimize booking abandonment whilst delivering a world-class mobile experience How OTAs balance convenience with security while meeting APIS and fraud prevention requirements Panelists for this FREE webinar are: David Pope, marketing director for Europe, Jumio Francesco Sala, CMO, Bravofly Kevin May, moderator and senior editor, Tnooz Gene Quinn, producer and CEO, Tnooz This WEBINAR took place on Thursday 30 July 2015.

Make mobile booking six times faster

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Tnooz-Expedia FREE webinar: Impact of multi-screens on the travel purchase path

1. Travel decisions in a multi-screen world Webinar 29 October 2015

2. Your hosts Kevin May Senior Editor & Moderator Tnooz Gene Quinn CEO & Producer Tnooz

3. Your presenter Wendy Olson Killion Director, Product Expedia Media Solutions

4. Poll no. 1 Where are you located?

5. Poll no. 2 Which industry segment do you represent?

8. 8 Expedia, Inc: More than 150 Travel Branded Sites in 70 Countries

9. Source: comScore WW January 2015. 9 Expedia Media Solu.ons: Global Network of Sites Worldwide Monthly Unique Users (Millions) 39.5M 21.1M 4.3M 12.1M 962K 12.3M 773K 2.6M 367K 7M 3.7M

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11. 11 Travel Content Consump.on Mul.screen Consumer Behaviors REAL WORLD INSIGHTS

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15. Poll no. 3 Is mobile integrated into your overall marketing strategy?

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22. Poll no. 4 When thinking about how you deploy a mobile strategy, which platform do you prefer?

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27. Poll no. 5 If and when you deploy a mobile strategy, which stage(s) of the purchase cycle will you primarily target consumers?

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35. Poll no. 6 How do you primarily measure success of a mobile campaign?

36. 36 Relevant Experience Mul.plaLorm Approach Crea.ve & AOen.on-‐Grabbing WHAT THIS MEANS

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38. bit.ly/MulXscreenTravelPath adverXsing.expedia.com

39. Q & A

40. Thank you! Send your questions and comments to gene@tnooz.com Replay and presentation will be available on www.tnooz.com

Tnooz-Expedia FREE webinar: Impact of multi-screens on the travel purchase path

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