In my marketing class at the Hague University we had to present a case study about the movie rental company Netflix.

3. 10

4. OUTLINE
1. The Company
2. Summary
3. Case Questions
4. Recap
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5. 1. THE COMPANY

6. 2. SUMMARY
 Strategies:
- Limited time
- Require changes
 Distribution models:
- Instant Watch
- Set-top-box
- Web-connected devices
 Customer-driven strategy
Benefits
Loyal customers

7. 3. CASE QUESTIONS
3.1 – Value Chain for Netflix
 Members could create a movie list online
 Netflix send out DVDs from the list via the US
Postal Service
 Members could return the DVDs in mail

8. 3. CASE QUESTIONS
3.2 – Horizontal/Vertical impacts
 Instant Watch is available on TVs from Sony, LG, and Vizio
 Offer an Instant Watch app for Windows phone 7 and Apple’s
iPad and iPhone also for Google’s Android in the future

9. 3.3 – Added Value through Distribution
• Allow members to stream videos instantly via their
computers as part of their monthly membership fee
• Via prototype set-top box
• To connect with Xbox play station and Wii
• Made the programs for mobile devices

10. 3.4 – Future threats for Netflix
 Consumers fed up with DVD
 Consumers use other competitor’s products

11. 3.5 – Bright future for Netflix?
 Change the strategy time to time
 New technological techniques

12. 4. RECAP

14. Color 10 Minutes Not Rated Dolby English