Do you ever ignore your SatNav? that's algorithmic aversion
Do you use the weather forecast to plan you picnic? that's algorithmic appreciation
Algorithms aren't always right. What happens when they get it wrong? Such as a news feed that failed to tell me the news a friend was dying of cancer or a plane guidance systems that caused an air crash that killed another of my friends.
Algorithmic Accountability is ensuring private algorithms that make decisions that affect us are scrutinised by public authorities.
For any digital business implementing an algortihm there are a set of 7 principles you can follow to ensure your algorithm will be accountable.
Talk given at Affiliate Huddle - Jun 2019
2. @tobyberesford #affiliatehuddle #algorithms
Magic Freebies
• MagicFreebies is a daily
publisher serving 2M members.
• For clients, Magic Freebies
offers a curated introduction
bringing them affordable
consumer leads at scale.
3. @tobyberesford #affiliatehuddle #algorithms
Today we’ll cover…
• Algorithmic Aversion and Appreciation
• When Algorithms Go Wrong
• Algorithmic Accountability & Principles
• What MagicFreebies are doing
• What Google and Facebook are doing