Developing and delivering a social scorecard for staff at the UN via rise.global. Presentation from Gamification Europe 2017.

1. Gamified
Social Media
Performance
Coaching
at the
United Nations
Toby Beresford
CEO – rise.global
Social Media Expert – Sky News
Digital Innovation Expert – European Commission
Founder – DMA Social Media Council
Founder – Facebook Developer Garage London
Facebook Game Designer – Sony Playstation Europe
Founder – Gamification Gurus Power 100
Founder – United Nations Social 500

2. What’s your workplace?

3. I left here…

4. To work here

5. Pailz… failed

6. But a personal blog post of a gamification
gurus social scorecard was a runaway
success, and led to the creation of
rise.global

7. How do you use Social Media in
your business?
What does success look like?

8. Vanity Metrics Clarity Metrics
REACH
# followers
# fans
# connections
# subscribers
ACTIVITY &
ENGAGEMENT
# tweets
# retweets / tweet
# comments / post
# impressions

9. From scratch I
created an
engaging
scorecard for UN
staff

10. Launched off the back of a hackathon

11. Display the top UN’ers to each
other

12. Provide each an individual
scorecard

13. 3 measurement approaches
External Analytics
3rd party measurement.
Biased to their needs.
Internal Scorecards
Analytics simplified as a single
score linked to strategic goals.
Internal Dashboard
Stats overload on a large
dashboard. Often with
alerts.

14. Eating my own dog food – this is my social scorecard

15. I use rise.global to tweak the score algorithm so
the score reflects my current business goals

16. blog.rise.global