Our public health teams are distributing the wrong data about Covid. Using the principles of Infinite Gamification and the new Infinite Gamification Canvas Toby explains how public health officials can design a more effective data distribution that drives the right social distancing behaviours.

1. TOBY BERESFORD – NOV 2020
Using the principles of Infinite Gamification
REDESIGNINGCORONAVIRUS
STATISTICS

2. HOW DERBY
COUNTY
COUNCIL
COMMUNICATE
COVID-19
STATS
WHAT’SWRONGHERE?

3. WHENYOUSHOWMETRICS,
ANDYOUEXPECTACHANGEINBEHAVIOUR,
THISISGAMIFICATION,
WHETHERYOUCALLITTHATORNOT

4. -Report for a management audience shared
directly with players
-Hard to understand, little information priority
-Shows mostly lag indicators that can’t be
affected directly
-Negative statistics (cases, mortality) are
portrayed as positive numbers
-Poorly framed narrative, does not tell a story
-Unclear looking at it, what action to take next
NOOBGAMIFICATION

6. INTERVIEW
CLLRGARETHWILLIAMS
BUCKSPUBLICHEALTH
PRIMEDIRECTIVE
https://youtu.be/8CBCLrUZybM

9. INTERVIEW
STUDENTSAGED19&22
PLAYERPERSONA
https://youtu.be/72We9DQtBpU

32. TESTINGWORKS
Camford
Oxham
Bathstol
Wochester
Oldcastle
0 7.5 15 22.5 30
University Town
Covid 19 Test Score
UK UNIVERSITY TOWNS COVID-19 TEST SCORE - WEEK ENDING 20 NOVEMBER
How well is your university town doing at ensuring everyone gets tested. Our weekly report shows where your university town stands.
Covid-19 testing works, help your town to the top of the table by encouraging everyone in your area that needs a test to get one.
1.
2.
3.
4.
5.
Rank

33. A B

34. WHATWE’VELEARNT
HOWTOUSETHEINFINITEGAMIFICATIONCANVASTOREDESIGN
STATS SHARINGASANENGAGINGGAMIFICATIONPROGRAM
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