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Freemium Access Publishing, Introduction. SSP 2013

The introduction to the Freemium Access Publishing session at Society for Scholarly Publishers annual meeting, San Francisco, June 2013.

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Freemium Access Publishing, Introduction. SSP 2013

  1. 1. FreemiumAccessPublishingan alternative toToll Access andOpen Access?
  2. 2. “The audience which finds yourcontent interesting and usefulis always larger thanyou think.”AuthorsResearchersStudentsPractitioners, unaffiliated researchers,educated layman . . . .Do we know our audience . . .?
  3. 3. Demand side: More students = more readersin the future50% going to universityc.14 countries in 200025 countries in 2010But they won’t all go into research or workin subscribing institutions
  4. 4. . . . and all these graduates are growingup in a knowledge economy . . .No! You have tosubscribe toknowledge!
  5. 5. . . . and the policymakers and fundersare listening . . . and acting . . .What do you mean, these reportscost money? We paid for the@*^%$ research!
  6. 6. . . . so publishers are reacting . . .Don’t worry, Dad, I’m going to turn thiscompany around 360 degrees!
  7. 7. AuthorsResearchersStudentsPractitioners, unaffiliated researchers,educated layman . . . .. . . by turning their attention to authors(and their funders). . .at the risk of totally ignoring the needs of . . .READERS(and their institutions)
  8. 8. We need a little balance (and calm)For the benefit of all stakeholders in the knowledge economy:• Authors• Funders• Taxpayers• Readers• Publishers• Policymakers• Librarians . . .FREEMIUMAnd we thinkmay be the new publishing paradigm

The introduction to the Freemium Access Publishing session at Society for Scholarly Publishers annual meeting, San Francisco, June 2013.

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