SlideShare a Scribd company logo
1 of 8
FreemiumAccess
Publishing
an alternative to
Toll Access and
Open Access?
“The audience which finds your
content interesting and useful
is always larger than
you think.”
AuthorsResearchersStudentsPractitioners, unaffiliated researchers,
educated layman . . . .
Do we know our audience . . .?
Demand side: More students = more readers
in the future
50% going to university
c.14 countries in 2000
25 countries in 2010
But they won’t all go into research or work
in subscribing institutions
. . . and all these graduates are growing
up in a knowledge economy . . .
No! You have to
subscribe to
knowledge!
. . . and the policymakers and funders
are listening . . . and acting . . .
What do you mean, these reports
cost money? We paid for the
@*^%$ research!
. . . so publishers are reacting . . .
Don’t worry, Dad, I’m going to turn this
company around 360 degrees!
AuthorsResearchersStudentsPractitioners, unaffiliated researchers,
educated layman . . . .
. . . by turning their attention to authors
(and their funders)
. . .at the risk of totally ignoring the needs of . . .
READERS(and their institutions)
We need a little balance (and calm)
For the benefit of all stakeholders in the knowledge economy:
• Authors
• Funders
• Taxpayers
• Readers
• Publishers
• Policymakers
• Librarians . . .
FREEMIUM
And we think
may be the new publishing paradigm

More Related Content

Viewers also liked

Zerbitzu sakramentuak
Zerbitzu sakramentuakZerbitzu sakramentuak
Zerbitzu sakramentuakColegio
 
Introducción a la Informática
Introducción a la InformáticaIntroducción a la Informática
Introducción a la InformáticaFacebook
 
Relação de Acólitos 2012
Relação de Acólitos 2012Relação de Acólitos 2012
Relação de Acólitos 2012David Durães
 
Cloudcomputing verdiepingsessie 24 mei 2012
Cloudcomputing verdiepingsessie 24 mei 2012Cloudcomputing verdiepingsessie 24 mei 2012
Cloudcomputing verdiepingsessie 24 mei 2012leobakker199
 
Proyecto de ley de la UCR para intervenir Santa Cruz
Proyecto de ley de la UCR para intervenir Santa CruzProyecto de ley de la UCR para intervenir Santa Cruz
Proyecto de ley de la UCR para intervenir Santa CruzForo Blog
 
Trabajo de exposicion de control d emedicmanetos
Trabajo de exposicion de control d emedicmanetosTrabajo de exposicion de control d emedicmanetos
Trabajo de exposicion de control d emedicmanetosJames Silva
 
Lnpj 3ºB
Lnpj 3ºBLnpj 3ºB
Lnpj 3ºBpoletef
 
Case Study: Acetic Acid Recovery from Aqueous Fermentation Broth
Case Study: Acetic Acid Recovery from Aqueous Fermentation BrothCase Study: Acetic Acid Recovery from Aqueous Fermentation Broth
Case Study: Acetic Acid Recovery from Aqueous Fermentation BrothKoch Modular Process Systems, LLC.
 

Viewers also liked (12)

Zerbitzu sakramentuak
Zerbitzu sakramentuakZerbitzu sakramentuak
Zerbitzu sakramentuak
 
phi theta kappa
phi theta kappaphi theta kappa
phi theta kappa
 
Introducción a la Informática
Introducción a la InformáticaIntroducción a la Informática
Introducción a la Informática
 
Relação de Acólitos 2012
Relação de Acólitos 2012Relação de Acólitos 2012
Relação de Acólitos 2012
 
Cloudcomputing verdiepingsessie 24 mei 2012
Cloudcomputing verdiepingsessie 24 mei 2012Cloudcomputing verdiepingsessie 24 mei 2012
Cloudcomputing verdiepingsessie 24 mei 2012
 
Proyecto de ley de la UCR para intervenir Santa Cruz
Proyecto de ley de la UCR para intervenir Santa CruzProyecto de ley de la UCR para intervenir Santa Cruz
Proyecto de ley de la UCR para intervenir Santa Cruz
 
Trabajo de exposicion de control d emedicmanetos
Trabajo de exposicion de control d emedicmanetosTrabajo de exposicion de control d emedicmanetos
Trabajo de exposicion de control d emedicmanetos
 
Lnpj 3ºB
Lnpj 3ºBLnpj 3ºB
Lnpj 3ºB
 
resume051816
resume051816resume051816
resume051816
 
Tag Questions
Tag QuestionsTag Questions
Tag Questions
 
Case Study: Acetic Acid Recovery from Aqueous Fermentation Broth
Case Study: Acetic Acid Recovery from Aqueous Fermentation BrothCase Study: Acetic Acid Recovery from Aqueous Fermentation Broth
Case Study: Acetic Acid Recovery from Aqueous Fermentation Broth
 
Genetically Modfied Organisms
Genetically Modfied OrganismsGenetically Modfied Organisms
Genetically Modfied Organisms
 

Similar to Freemium Access Publishing Alternative

Freemium open access publishing learning to let go
Freemium open access publishing   learning to let goFreemium open access publishing   learning to let go
Freemium open access publishing learning to let gotobygreen
 
Freemium open access publishing learning to let go
Freemium open access publishing   learning to let goFreemium open access publishing   learning to let go
Freemium open access publishing learning to let gotobygreen
 
Blueprint 2014 - Confira as previsões do Blueprint 2014 sobre filantropia e e...
Blueprint 2014 - Confira as previsões do Blueprint 2014 sobre filantropia e e...Blueprint 2014 - Confira as previsões do Blueprint 2014 sobre filantropia e e...
Blueprint 2014 - Confira as previsões do Blueprint 2014 sobre filantropia e e...ONGestão
 
ebeing social media app think like me
ebeing social media app think like meebeing social media app think like me
ebeing social media app think like mesyedimam110
 
South & Mid Wales Partnership Conference 290710 1
South & Mid Wales Partnership Conference 290710 1South & Mid Wales Partnership Conference 290710 1
South & Mid Wales Partnership Conference 290710 1Mark Hughes
 
The Ultimate Guide To Pinterest
The Ultimate Guide To PinterestThe Ultimate Guide To Pinterest
The Ultimate Guide To PinterestMichael Litman
 
The Ultimate Guide To Pinterest
The Ultimate Guide To PinterestThe Ultimate Guide To Pinterest
The Ultimate Guide To Pinterestninety10group
 
Rough and Tumble: Contributing to the Academic Literature through Formal Pee...
Rough and Tumble:  Contributing to the Academic Literature through Formal Pee...Rough and Tumble:  Contributing to the Academic Literature through Formal Pee...
Rough and Tumble: Contributing to the Academic Literature through Formal Pee...Shalin Hai-Jew
 
Peace Essay In Urdu
Peace Essay In UrduPeace Essay In Urdu
Peace Essay In UrduMartha Bush
 
Sample Reflection Letter. Online assignment writing service.
Sample Reflection Letter. Online assignment writing service.Sample Reflection Letter. Online assignment writing service.
Sample Reflection Letter. Online assignment writing service.Lori Gilbert
 
Offset Printing Essay. Online assignment writing service.
Offset Printing Essay. Online assignment writing service.Offset Printing Essay. Online assignment writing service.
Offset Printing Essay. Online assignment writing service.Amanda Anderson
 
iaeste china intro
iaeste china introiaeste china intro
iaeste china introFly China
 
Optimize and Integrate International Offline and Online Enrollment Marketing
Optimize and Integrate International Offline and Online Enrollment MarketingOptimize and Integrate International Offline and Online Enrollment Marketing
Optimize and Integrate International Offline and Online Enrollment MarketingMichael Waxman-Lenz
 

Similar to Freemium Access Publishing Alternative (20)

Freemium open access publishing learning to let go
Freemium open access publishing   learning to let goFreemium open access publishing   learning to let go
Freemium open access publishing learning to let go
 
Freemium open access publishing learning to let go
Freemium open access publishing   learning to let goFreemium open access publishing   learning to let go
Freemium open access publishing learning to let go
 
13 11-07 charleston bill-m
13 11-07 charleston bill-m13 11-07 charleston bill-m
13 11-07 charleston bill-m
 
Blueprint 2014 - Confira as previsões do Blueprint 2014 sobre filantropia e e...
Blueprint 2014 - Confira as previsões do Blueprint 2014 sobre filantropia e e...Blueprint 2014 - Confira as previsões do Blueprint 2014 sobre filantropia e e...
Blueprint 2014 - Confira as previsões do Blueprint 2014 sobre filantropia e e...
 
ebeing social media app think like me
ebeing social media app think like meebeing social media app think like me
ebeing social media app think like me
 
South & Mid Wales Partnership Conference 290710 1
South & Mid Wales Partnership Conference 290710 1South & Mid Wales Partnership Conference 290710 1
South & Mid Wales Partnership Conference 290710 1
 
Swamp conference 290710 1
Swamp conference 290710 1Swamp conference 290710 1
Swamp conference 290710 1
 
The Ultimate Guide To Pinterest
The Ultimate Guide To PinterestThe Ultimate Guide To Pinterest
The Ultimate Guide To Pinterest
 
The Ultimate Guide To Pinterest
The Ultimate Guide To PinterestThe Ultimate Guide To Pinterest
The Ultimate Guide To Pinterest
 
About Pinterest
About Pinterest About Pinterest
About Pinterest
 
Rough and Tumble: Contributing to the Academic Literature through Formal Pee...
Rough and Tumble:  Contributing to the Academic Literature through Formal Pee...Rough and Tumble:  Contributing to the Academic Literature through Formal Pee...
Rough and Tumble: Contributing to the Academic Literature through Formal Pee...
 
Peace Essay In Urdu
Peace Essay In UrduPeace Essay In Urdu
Peace Essay In Urdu
 
Sample Reflection Letter. Online assignment writing service.
Sample Reflection Letter. Online assignment writing service.Sample Reflection Letter. Online assignment writing service.
Sample Reflection Letter. Online assignment writing service.
 
Optimize and Integrate International Offline and Online Enrollment Marketing
Optimize and Integrate International Offline and Online Enrollment MarketingOptimize and Integrate International Offline and Online Enrollment Marketing
Optimize and Integrate International Offline and Online Enrollment Marketing
 
Offset Printing Essay. Online assignment writing service.
Offset Printing Essay. Online assignment writing service.Offset Printing Essay. Online assignment writing service.
Offset Printing Essay. Online assignment writing service.
 
Lesson 8 Evaluating Websites
Lesson 8 Evaluating WebsitesLesson 8 Evaluating Websites
Lesson 8 Evaluating Websites
 
iaeste china intro
iaeste china introiaeste china intro
iaeste china intro
 
Competition For Library Services
Competition For Library ServicesCompetition For Library Services
Competition For Library Services
 
SOS – Eng presentation
SOS – Eng presentationSOS – Eng presentation
SOS – Eng presentation
 
Optimize and Integrate International Offline and Online Enrollment Marketing
Optimize and Integrate International Offline and Online Enrollment MarketingOptimize and Integrate International Offline and Online Enrollment Marketing
Optimize and Integrate International Offline and Online Enrollment Marketing
 

Recently uploaded

Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 

Recently uploaded (20)

No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 

Freemium Access Publishing Alternative

  • 2. “The audience which finds your content interesting and useful is always larger than you think.” AuthorsResearchersStudentsPractitioners, unaffiliated researchers, educated layman . . . . Do we know our audience . . .?
  • 3. Demand side: More students = more readers in the future 50% going to university c.14 countries in 2000 25 countries in 2010 But they won’t all go into research or work in subscribing institutions
  • 4. . . . and all these graduates are growing up in a knowledge economy . . . No! You have to subscribe to knowledge!
  • 5. . . . and the policymakers and funders are listening . . . and acting . . . What do you mean, these reports cost money? We paid for the @*^%$ research!
  • 6. . . . so publishers are reacting . . . Don’t worry, Dad, I’m going to turn this company around 360 degrees!
  • 7. AuthorsResearchersStudentsPractitioners, unaffiliated researchers, educated layman . . . . . . . by turning their attention to authors (and their funders) . . .at the risk of totally ignoring the needs of . . . READERS(and their institutions)
  • 8. We need a little balance (and calm) For the benefit of all stakeholders in the knowledge economy: • Authors • Funders • Taxpayers • Readers • Publishers • Policymakers • Librarians . . . FREEMIUM And we think may be the new publishing paradigm

Editor's Notes

  1. Clay Shirky, noted US writer about all things online and digital, is, of course, a best-selling author. I bet his publisher doesn’t just push a button . . .
  2. And the delegations are still on about wanting one-page PBs