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Publish or post?

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This presentation discusses the benefits of publishing online versus simply posting and hoping.

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Publish or post?

  1. 1. Is he confusing with posting ?
  2. 2. If a tree grows in a forest, does anyonenotice? If a publication is posted on a website, will anyone pay attention?
  3. 3. Who‟s interested in us? “The audience which finds your knowledge interesting and useful is always larger than the audience you know.” Sue Kendall, Senior Editor, OECD
  4. 4. The audience we know . . . Research AssistantPolicymaker
  5. 5. . . . and the audience that finds our knowledge interesting and useful. Other 5% Public sector 26% Corporate 22% IGOs Media 3% 3% Civil Society 7% Academic 34%Source:Study on users of OECD.org (2009)
  6. 6. How audiences view us. Our share of user‟s time online (reach). 0.01%Daily ReachSource: Alexa
  7. 7. How to win a larger share of a market?Source: Edible Geography http://www.ediblegeography.com/the-spatial-distribution-of-americans-in-relationship-to-starbucks/
  8. 8. Three clicks from anywhere on the webMeans putting signs out where onlineaudiences will find them
  9. 9. Starting with putting signs out onOECD.org Monthly visitor traffic on OECD iLibrary 500,000 450,000 400,000 350,000 300,000 250,000 136,000 referrals/month (~33%) 200,000 150,000 100,000 50,000 0 from oecd.org total traffic The audience which knows us is barely growing
  10. 10. Where do academics find signs? Other 5% Public sector 26% Corporate 22% IGOs Media 3% 3% Civil Society 7% Let‟s look at Academic academics 34%
  11. 11. Where do academics find signs? Special web search (e.g. Specialist bibliographic . . . and Scirus) 10% database 10% hope Google General web search (e.g. Google) 10% will Library systems 10% find it. Specialist portal (e.g. Repec) 6% Email alerts 14% Content aggregator (e.g. Proquest) 9% Post it . . . Community service (e.g. Publishers website Mendeley) 14% 6%Source: Gardner and Website managed by keyInger (2012): How readers Authors website authors in fielddiscover content in 5% 6%scholarly journals
  12. 12. Where do academics find signs? Special web search (e.g. Specialist bibliographic . . . and Scirus) 10% database 10% hope Google General web search (e.g. 10% will Google) Library systems 10% find it. Means missing out on 85% of Specialist portal (e.g. Repec) researcher 6% Email alerts 14% starting points. Content aggregator (e.g. Proquest) 9% Post it . . . Community service (e.g. Publishers website Mendeley) 14% 6%Source: Gardner and Authors departmental Website managed by keyInger (2012): How readers website authors in fielddiscover content in 5% 6%scholarly journals
  13. 13. Where do researchers find signs? Special web search (e.g. Specialist bibliographic Scirus) database 10% 10% 122,000 referrals/month from these General web search (e.g. Google) Library systemsOECD is 10% 10%currently places (~29% of all traffic)putting outsignposts Specialist portal (e.g.here . . . Repec) 6% Email alerts 14% Content aggregator (e.g.. . . and Proquest) 9%negotiatinghere . . . . Community service (e.g. Publishers website Mendeley) 14% 6%Friom: Gardner and Inger Website managed by key(2012): How readers Authors website authors in fielddiscover content in 5% 6%scholarly journals
  14. 14. And to reach some others . . .. . . if you can‟t beat „em, join ‘em 360,000 readings/month from these places (without having to visit OECD websites)
  15. 15. Search: the battle to be found(we‟re not playing hide‟n‟seek) Finding one of many is easier
  16. 16. Making many from oneOne manuscriptcomes in . . . Read editions for tablets and smartphones Many items are published Multi-lingual summaries Print book Individual Tables and Charts E- e-chapters book
  17. 17. And we make many from one, many times a year of one Making many outOne manuscriptcomes in . . . Read editions for tablets and smartphones We prepare and actively Many items are disseminate 17,000 items a year Multi-lingual summaries Print published from 400 publications. and Charts book Individual Tables E- e-chapters book
  18. 18. Search: the battle to be found(we‟re not playing hide‟n‟seek) Result: 157,000 ‘finds’ easier Finding one of many is a month from search engines (111% more than in 2011)
  19. 19. They don‟t always speak English . . . Czy możesz streścić te trzy lata badań w sześć punktów w PowerPoint? Which is why we translate and publish summaries in 26 languages (including Polish)
  20. 20. Traditional publishing . . . Content Editorial Users Publishing Info Mgt Analytics
  21. 21. Traditional publishing . . . is becoming . . . Blogs Content Fora Editorial Users PublishingFacebook Info Mgt Share Analytics
  22. 22. Traditional publishing . . . is becoming . . . . . . Social publishing Blogs Content Fora Editorial Which means making Social publications: Users Publishing - Shareable - EmbeddableFacebook even . . . Info Mgt - Modifyable Share Analytics
  23. 23. Shareable, Embeddable, even . . .
  24. 24. Shareable, Embeddable, even . . .Modifyable
  25. 25. If a tree grows in a forest, does anyone notice? Individual copies Google Books / e-Editions OECD Datasets OECD Free Preview OECD iLibrary / SourceOECD OECD StatLinks 12,000 ActiveCharts If a publication is posted on aDissemination (,000) 10,000 FREE website, will anyone pay attention? 8,000 OECD iLibrary SourceOECD Read editions 6,000 Google Books E-books, 4,000 Online Bookshop StatLinks 2,000 - 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  26. 26. If a tree grows in a forest, does anyone notice? Individual copies Google Books / e-Editions OECD Datasets OECD Free Preview OECD iLibrary / SourceOECD OECD StatLinks FORECAST 12,000 ActiveCharts If a publication is posted on aDissemination (,000) 10,000 website, will anyone pay attention? 8,000 OECD iLibrary Just as a Christmas tree needs lights to SourceOECD Read editions 6,000 celebrated, so a publication needs be publishers to make an impact. E-books, Google Books 4,000 Online Bookshop StatLinks 2,000 - 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  27. 27. Editors Marketing Production OECD OECD Fulfillment partner Statistics Repository Metadata Repository (Turpin US, UK) Printers OECD OECD.Stat Kappa (contracted) Content RepositoryProjectmanagers Print-on-demand (US, UK, F) Geeks Discovery Dissemination channels Visibility Online E-book External print Internal print network aggregators channels channels channels Content Deliveries (e + p) Publication metadata and business rules Orders and payments

This presentation discusses the benefits of publishing online versus simply posting and hoping.

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