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4Ps Distribution

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Y10 BS QEGS Horncastle The Four Ps - Place tutor2u ™ GCSE Business Studies
Things to Think About ,[object Object],[object Object],[object Object],[object Object]
Distribution Channels ,[object Object],[object Object],Producer Producer Producer Wholesaler Retailer Retailer Customer Customer Customer
Wholesalers ,[object Object],[object Object],[object Object]
Wholesalers - Example Producer Wholesaler Retailer Customer Sale of Daily Newspapers Newspaper Publisher – e.g. The Sun, The Times – who send bulk print runs of newspapers to large depots run by wholesalers Wholesaler (e.g. John Menzies) packs newspapers into bundles for retailers (e.g. newsagents) Retailer (e.g. newsagent; petrol station) displays newspaper in store and delivers to homes The customer is the final buyer
Retailers / Agents / Distributors ,[object Object],[object Object],[object Object],[object Object],Producer Retailers / distributers Customer
 
Why use both wholesales and retailers? ,[object Object],[object Object]
Why use both wholesales and retailers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],Producer Customer
Why Use Direct Marketing? ,[object Object],[object Object]
Why Use Direct Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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4Ps Distribution

  • 1. Y10 BS QEGS Horncastle The Four Ps - Place tutor2u ™ GCSE Business Studies
  • 2.
  • 3.
  • 4.
  • 5. Wholesalers - Example Producer Wholesaler Retailer Customer Sale of Daily Newspapers Newspaper Publisher – e.g. The Sun, The Times – who send bulk print runs of newspapers to large depots run by wholesalers Wholesaler (e.g. John Menzies) packs newspapers into bundles for retailers (e.g. newsagents) Retailer (e.g. newsagent; petrol station) displays newspaper in store and delivers to homes The customer is the final buyer
  • 6.
  • 7.  
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.