TSM 101: Week 5 how tourism is organized

How Tourism is
Organized
Organizations handling Tourism in the Philippines and
the World.

School of Hospitality Management

Tourism Organizations
• Some organizations perform different
tasks.
– Catalysts
– Planning
– Development and
– Promotion functions


Tourism Organizations
Tourism organizations can be viewed in the
following ways:
– Geographically
– Ownership
– Function/ Activity
– Industry
– Motive

International Organizations
United Nations World
Tourism Organization
(UNWTO)
– Commonly called the World
Tourism Organization.
– Central office is in Madrid,
Spain
– A specialized agency of the
United Nations

United Nations World Tourism
Organization (UNWTO)
– Widely recognized and the leading
international organization in the field of travel
and tourism.
– Serves as a global forum for tourism policy
measures and source of tourism know-how.
– It has 145 member countries; 350 affiliate
members.


• Basic goals of the organization include:
– Work with governments to make tourism
a strategic economic development and
employment priority.
– Move toward open and competitive
markets.
– Pursue sustainable development.
– Eliminate barriers to growth in the
industry.

• Its major activities include:
• Transfer of tourism know how to developing
countries.
• Providing Tourism Statistics and Market
Research
• Human Resource Development
• Encourage World travel through the
standardization of travel documents.
• Promotes sustainability
• Creates special projects

• The silk road
– Project undertaken by the WTO and UNESCO
– Aims to revitalize through tourism ancient
highways.
– The road passes through Japan, Korea, China,
Kazakhstan, Kyrgyzyan, Pakistan, Uzbekistan,
Tajikistan, Turkmenistan, Iran, Azerbaijan,
Turkey, Georgia Greece and Egypt.
– Includes brochure and video, familiarization
trips and special events.


World Travel and Tourism Council (WTTC)
• Forum for global business
leaders in travel and tourism.
• Composed of presidents,
chairs and chief executive
officers of 100 of the worlds
foremost companies.
• Raising awareness of the
economic and social
contribution of travel and
tourism.



• Global Activities
– Challenges and opportunities that affect all
sectors of the global industry.
– Provide an effective voice for the industry in
its dialogue with governments around the
world.



• Regional Initiatives
– Working with governments, local leaders and
WTTC global members to identify and
eliminate barriers to growth of tourism.
• Economic Research
– The primary vehicle used to convey the
message that tourism is the worlds largest
industry.


International Air Transport Association
(IATA)
• Central office is in Montreal
• The global organization for all
international air carriers.
• Its mission is to represent and serve the
world airline industry.


International Air Transport Association
(IATA)
• Valuable source of information on the
Airline industry.
• Responsible for the safe movement of
persons and goods from any point on the
world air network.
• Standardization of airline tickets, baggage
checks and other documents.


International Civil Aviation Organization
(ICAO)
• Organized by governments to
promote civil aviation on a
world wide scale.
• “Guiding Civil Aviation into
the 21st century” was the
original plan in 1944.
• Aims to promote the safe and
orderly development of
international civil aviation
throughout the world.


International Civil Aviation Organization
(ICAO)
• It sets standards and regulations necessary
for aviation safety, security, efficiency and
regularity, as well as for aviation
environmental protection.


Developmental Organizations
• These are large financial organizations
who are willing to make developmental
loans.
• World Bank
• United Nations Development Program
• Asian Development Bank
• FONATUR (Mexico)
• EMBRATUR (Brazil)


Organization for Economic Cooperation
and Development (OCED)
• Established under a convention signed in
Paris on December 14, 1960.
• Established to achieve the highest
sustainable economic growth and
employment and a rising standard of living in
member countries while maintaining financial
stability.
• Contribute to sound economic expansion in
member as well as non member countries.

Organization for Economic Cooperation
and Development (OCED)
• Contribute to the expansion of world trade
on a multilateral, non discriminatory basis
in accordance with international
obligations.
• This organization is a forum for monitoring
policies and structural changes affecting
the development of international tourism


Regional International Organizations
• Pacific Asia Travel Association (PATA)
– Represents countries in the Pacific and Asia
that are united to achieve a common goal.-
Excellence in travel and tourism growth.


Pacific Asia Travel Association (PATA)
• Promotes tourism through programs of
research, development, education and
marketing.


European Travel Commission (ETC)
• The strategic alliance
that provides for the
collaboration between
the European national
tourism organizations
• This is the National
Tourism Office of
Europe


European Travel Commission (ETC)
• Attraction of millions of potential and
existing overseas customers from the
major overseas markets.


Department of Tourism
• Created in 1956 when the
board of
Travel and Tourist industry
was created by law.
• The primary agency
responsible for encouraging,
promoting and developing
tourism as a major socio-
economic activity to generate
foreign currency and
employment.


• This agency is headed by a
secretary with a cabinet rank.
• Its original functions include:
– Effective removal of
unnecessary barriers to travel
– Integrating and simplifying
travel regulations and
enforcement
– Review all tourism projects
which could include loans from
the government.


• This agency is headed by a secretary with
a cabinet rank.
• Its original functions include:
– Effective removal of unnecessary barriers to
travel
– Integrating and simplifying travel regulations
and enforcement
– Review all tourism projects which could
include loans from the government.
– Formulating suitable standards to ensure that
the highest are met.


Philippine Convention and Visitors
Corporation
• The Marketing arm of the
Department of Tourism.
• This is the agency responsible
for international tourism
marketing.
• Participates in trade missions
and travel trade expositions.
• Produces sales collateral and
trade advertising.


Philippine Convention and Visitors
Corporation
• Responsible for major international
promotional campaigns:
- Islands Philippines
- Jeepney Island Adventure
- Musical Islands Philippines


Tourism Infrastructure and Enterprise
Zone Authority
• Formerly called the
Philippine Tourism Authority.
• Mandated to designate,
regulate and supervise the
TEZ’s
• Develop, manage and
supervise tourism
infrastructure projects in the
country.

Tourism Infrastructure and Enterprise
Zone Authority
• To provide technical and
financial assistance to
qualified tourism projects,
investors and proponents
(both government and
private)
• To generate revenues to
fund both national and
corporate developmental
needs and/or undertakings


TSM 101: Week 5 how tourism is organized

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TSM 101: Week 5 how tourism is organized

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