Here , I only discuss about 4P (product,Price,Place,Promotion) .If you need any help or discuss about the topic e-mail me.

1. TOHIDUR ZAMAN TAMIM
Dept. of textile Engineering
Port City International university
E-mail : tohidurtamim@gmail.com

2. INTRODUCTION
MARKETING MIX
CONCLUSION
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3. Manufacturer : The Coca-Cola Company
Introduced : May 8,1886; 133 years ago
Type : Carbonated soft drink
Marketed As : Temperance Drink
Invented By : Jhon Stith Pemberton
Color : Caramel E-150d
Variants : Diet Coke, Caffeine free coca-cola , coca-cola zero
sugar , coca-cola cherry
Related product : Pepsi ,RC Cola , Afri Cola, Postobon , Inca Cola,
Kola Real, Cavan Cola
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4. Marketing Mix means the set of
tactical marketing tools –Product,
Price, Place & Promotion that the
firm blends to produce the response
it once in the target market.
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5. 5
Coca-cola has 3300 products
available in the whole world .

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9. 9
Coca-Cola uses the following alternate pricing strategies over the year for
Coke:
1)Psychological Pricing
2)Promotional Pricing
3)Segment Pricing

10. 10
In 2009, Coca-Cola utilizes the
psychological estimating system for their
Original Coke. For example, the cost of a
2-liter jug of Original Coke was $2.49.
They set the cost to end in 9, since this
influences clients to think the cost is
under $2.50, to speak to the client.

11. 11
Coke also uses the promotional pricing
strategy. Coca Cola has offered
promotional prices as often as possible.
In store that offer Coca-Cola, costs are
regularly incidentally valued underneath
the rundown cost to build short-run
deals.

12. 12
Coke uses the segmented pricing strategy. Based on different
packages, Coca Cola is available at different price. By their
product in different sizes and at different costs, they get to
increase their revenue, because there is not much difference
in the costs required to produce the products. Following are
the different packages available for different target audience:
i) RGB - Returnable/ Refillable Glass bottles
ii) PET – Plastic Bottles
iii) CAN – Aluminum Cans (Tins)
iv) Tetra – Tetra Packs
v) BIB - Beverages in bag

13. 13
Coca-cola is the world’s most favorite
brand and available all over the world.
The distribution system of coca-cola
follows the FMCG distribution.
In Bangladesh they have captured even
the rural market by extensive distribution
and have eroded the market share.

14. 14
Coca-cola adapt various advertising and
promotional strategies to create and increased
demand in the market by associated with life
style and behavior and mainly targeting value
based advertising.
Coca-cola used CSR as its marketing tool to
gain emotion benefits in consumer mind.

15. 15
Coca-cola net income around the globe is $6.43 billion(2018)
.Its total number of employee is 62,600(2018).Its main
competitor is PEPSI. COCA-COLA TAKES ‘ONE BRAND’
MARKETING STRATEGY GLOBAL WITH ‘TASTE THE
FEELING’ CAMPAIGN BRAND MANTRA. COCA COLA MOTO:
“THINK LOCAL ACT LOCAL” COCA COLA uses it’s “THINK
LOCAL, ACT LOCAL” strategy other than it’s “THINK GLOBAL,
THINK LOCAL” strategy, to attract local consumers.