Do not make these mistakes again when planning and executing social media for your event. Read the article here http://www.eventmanagerblog.com/social-media-mistakes

1. 20mistakes
events make
on social media
and
how to fix them

2. WHEN
IT GETS
TO SOCIAL MEDIA
FOREVENTS

3. WE’RE
ALL GuILTY
OF MAKING MISTAKES

4. HERE ARE
A FEW
COMMON ONES
&
howtofixthem

5. 1.
NOThaving
someone
dedicated
to social media

6. hire someone dedicated
that gets it
-
pick someone
within your team
-------
HOW
TO
FIX
IT
-

7. not Having
a social media
monitoring
software
2.

8. allocate budget
for software
-------
HOW
TO
FIX
IT
-

9. 3.
b e g g i n g

10. make sure
there is something in it
for your audience
-
ask rarely
and
for a good reason
-------
HOW
TO
FIX
IT
-

11. 4.
not
addressing
mentions

12. just respond!
-
have a plan
in place to deal
with complaints
-
unanswered mentions
can escalate
-------
HOW
TO
FIX
IT
-

13. 5.
ASKING ..
FOR ACTIONS
ON DIFFERENT
SOCIAL
NETWORKS

14. concentrate
on the social network
you are using
-
expand your measurement
from just likes and rts
-------
HOW
TO
FIX
IT
-

15. bulk communications
6.

16. segment
your email database
-
organise
your twitter followers
in lists
-
collect segments info
with your registration system
-
target communication
to different audiences
-------
HOW
TO
FIX
IT
-

17. bulk
invi
t e s
7.

18. sell more tickets
by investing
in better concept
-
concentrate
on why people
should attend
-
customize communications
-------
HOW
TO
FIX
IT
-

19. 8.
TAKING ADVANTAGE OF

20. communicate
the hashtag
clearly
-
limit hashtag use
to the necessary
-
do not confuse
the reader
-
make the hashtag useful
-------
HOW
TO
FIX
IT
-

21. 9.
The
Auto
DM

22. do not send
auto direct messages
-
customize
communication
-
retweets
are much better
ice breakers
-------
HOW
TO
FIX
IT
-

23. 10.
Common Dashboards for Personal and Professional Accounts

24. separate
your personal
from work
social accounts
-
do not use
common dashboards
-
tell your staff
to do the same
-------
HOW
TO
FIX
IT
-

25. 11.
blog posts,
calling
BLOGS

26. read this article
if you want the harsh truth
-
then this one
if you want it a bit more
sweetened
-------
HOW
TO
FIX
IT
-

27. 12.
ONLY
ADDRESSING
POSITIVE
COMMENTS

28. have a
social media triage
in place
-
put up fAQs
with answers
to common problems
-
always reply,
fast.
-------
HOW
TO
FIX
IT
-

29. Language
M e s s U p
13.

30. carefully pick
the social networks
you engage in
-
learn the language
they use
-
make sure
to use dashboards
only if the language
is the same
-------
HOW
TO
FIX
IT
-

31. Not Keeping Speakers on The Team
14.

32. make sure
the speakers
are aware
of the key dates
-
suggest tweets
to send
-
clearly communicate
the hashtag and the handles
for the event
-------
HOW
TO
FIX
IT
-

33. FORCING
SPEAKERS
TO BE SOCIAL
15.

34. read this
-------
HOW
TO
FIX
IT
-

35. Viral
Videos
or
Memes
16.

36. -------
HOW
TO
FIX
IT
-
embark
in these projects
only if you are able
to ship timely
-
make sure
the videos
are professionally made
and funny

37. Come, Watson, come! The game is afoot.
You’ve stumbled apon a missin g page, but the
evidence is elementary. We’re on the case.
Return To The Dashboard
Come, Watson, come! The game is afoot.You’ve stumbled apon a missin g page, but theevidence is elementary. We’re on the case.
Return To The Dashboard
OPT-OUT THAT DOES NOT WORK
17.

38. Come, Watson, come! The game is afoot.You’ve stumbled apon a missin g page, but theevidence is elementary. We’re on the case.
Return To The Dashboard
choose
reliable email software
that makes opt-out
easy
-
tell your audience
how sad you are to see them go
and that you are happy
to welcome them back
at any time
-------
HOW
TO
FIX
IT
-

39. 18.

40. choose the means
of your competition
accurately,
try to communicate
something about your event
in the process,
choose Rewards wisely
-
do not devalue
your brand
-------
HOW
TO
FIX
IT
-

41. STATIC
WEBSITES
19.

42. websites
are not social networks
or social media
-
they are the beginning
and end
of your social media strategy
-
read this
-------
HOW
TO
FIX
IT
-

43. Lost Accounts
20.

44. create
a year long
content strategy
-
identify content hubs
that your audience may link
-
curate it
for your audience
-------
HOW
TO
FIX
IT
-

45. by
Julius Solaris

46. Read the article here