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Twitter is a powerful tool for #eventprofs. This infographic will give you top tips in regards to:
- What events is it best for?
- What is the Twitter etiquette for event planners?
1. twitter
for #eventprofs
Purpose of the platform
The most natural social network for events, given its real
time nature. Communicate with attendees and keep up to
date with sector trends, target interests and influencers.
Your event is your hashtag.
Anatomy of the perfect Update/post
90 to 100 characters
to allow manual Retweets and
Quotes with comments.
Links should be moved more towards
the middle of the update,
but only if it makes sense.
Tweets with images get 18% more clicks,
89% more Favorites and
150% more Retweets.7
Post at different timezones
but do not overpost or overretweet.
Always use only your hashtag.
Use up to one more to avoid noise.
Don’t start the update with @username
unless you want only people following
69.19%
both of you to see it.
stats
of Event Planners use Twitter for their events.
24.27%
would like to know more about this channel
etiquette
Do not send Auto Direct Messages.
Add a brief description (including hashtags if relevant) to
your profile and a good resolution picture.
Don’t ask/beg for follow or retweets unless for crisis
situations.
Use hashtags carefully, don’t spam popular hashtags with
your message.
Don’t hijack others tweets to promote your event.
Use Twitter Cards and Ads to promote.
Types of Event It Is Good For
Award Cerimonies
Conventions
Sport Events
Seminars
Product Launches
Conferences
Trade Shows
Festivals
Exhibitions
Uses of the Social Network
Customer Service
Provide updates on what is going on at the event and relevant news
pre and post event.
High frequency of tweets and comments, have someone dedicated
to manage those on the day of the event.
Manage your hashtag, look for complaints, compliments, questions,
comments.
Reply quickly, brings conversations offline or via email and avoid
fights.
Marketing
Use your hashtag in all updates.
Involve your performers to support the event.
Announce new performers and discuss the schedule.
Promote all aspects of your event with an emphasis on content.
Use Ads to directly promote sign up and registration.
Retweets attendees who signed up and share they are attending.
Flash sales and giveaways are ok if not too aggressive.
Attend Twitter chats (marked by #eventprofs #assnchat) to raise
the profile of your account and event.
PR/Online Reputation Management
Manage all the news of your event.
Announce PR worthy moments of your event.
Engage with influencers at your event and manage VIPs.
Research
Get valuable insights into what potential attendees are
interested about.
Search for speakers or performers in general and how they engage
with their audience.
Sales
Use Twitter Ads to funnel all direct sales activities. Lead generation,
giveaways, discounts, early birds.
Run contests to encourage sharing and spreading the word and
reward those who participate.
Event Engagement
The perfect environment to stimulate discussion, share content, ask
questions, interact with sessions, vote in live polls.
Give recognition to the community, host a Tweetup or help promote
spontaneous ones.
Stimulate user generated content by communicating your hashtag
clearly and inviting to tweet.
Retweet others’ highlights from the sessions and include remote
audiences to participate.
Possibility that your event will start ‘trending’ if there is a high
volume of tweets
Event Feedback
Collect all your hashtag conversation and analyse the overall and
specific sentiment of updates.
Search for pain points of the event by qualitatively looking at the
most .recurring issues.
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7 http://www.mediabistro.com/alltwitter/twitter-images-study_b51722
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