Presentation by Aron van Ammers, Outlier Ventures, CTO and Founding Partner Outlier Ventures launches their report into the 3 D's of Token Design. Aron shares the insights, methodologies and mechanisms pioneered by his dedicated cryptoeconomics team and a global community of peers based on their direct experience designing of a number of high profile token ecosystems. How can we bring together the capital, compute power, data, people, their assets and their digital representatives at scale, to decentralise the web? He explains the skills and competencies required such as economics, game theory, machine learning and systems design to realize sustainable digital economies that allow the coordination of open source distributed networks of resources. Token Ecosystem Creation can be found here --> https://outlierventures.io/wp-content/uploads/2018/03/Token-Ecosystem-Creation-Outlier-Ventures-1.pdf

3. 1. Who we are
2. Going beyond speculation
3. Vision for tokens (atomic building blocks)
4. 3 D’s of Token Design
5. Intro tools + linked key concepts
6. Invite to download paper & join TE workshops
Contents

4. Since 2014
Offices in London, Toronto, Chicago
Lead investor and advisor on Next
Gen protocols in ‘convergence’
- IOTA
- OCEAN
- FETCH.AI
- SOVRIN
- SEED
- HAJA NETWORKS
Outlier Ventures

5. 360 venture platform for Web 3
MARKET RESEARCH & INSIGHT
PARTNERSHIPS ECOSYSTEM (GOVT, ACADEMIA & ENTERPRISE)
TOKEN SALE
PROCESS &
STRUCTURING
TOKEN DESIGN
& OPTIMIZATION
REGULATION
& COMPLIANCE
MARKETING
AGENCY
TECHNOLOGY
AUDIT &
PLANNING
CONSULTING / ADVISORY

6. B A I D U
A L I B A B A
T E N C E N T
Platform monopolies become data
monopolies, become AI monopolies
Existential Threat
F A C E B O O K
A M A Z O N
A P P L E
N E T F L I X
G O O G L E

7. Socio-Economic
Experiment
● Change rules of game
● Hardcode game theory
● Align stakeholders to optimize system
● Building digital economies, not startups
● Incentivize / disincentivize behaviors

8. Tokens as Network
Incentives
Mass Coordinate Decentralization of The Web

9. Web 3.0 needed its own ‘Lean Startup’ or
‘Business Model Canvas’ for Token Design
● 18 months of work
● 8 people
● 4 token design processes
● 3 step process
● 8 work tools
● Peer review
Develop a Framework

10. What’s required:
Token Team

11. 3 D’s of Token
Design

12. Discovery

13. Problem Structuring

14. Value
Exchange
Maps
Source: Block Science

15. Key Tools
Token Utility CanvasMECE Logic Tree
Problem Statement
Worksheet

16. Design

17. Defining Your Objective

18. Token Network Fit

19. Key Tools
Javelin Board Taxonomy of Actors

20. Deployment

21. Path to Utility

22. Network Optimization

23. Network Health

24. Governance: A Pathway to
Decentralization

25. Governance: A Pathway to Decentralization

26. The New Business Model of Web 3
● Designing tokenized ecosystems combines
bottom up and top down approaches
● This requires agile experimentation with
engineering rigour
● A new innovation process toolbox was
necessary

27. This is just the beginning of a
whole new world of economic
systems as business models.
Value will be distributed, and many ecosystems will
coexist symbiotically… as long as incentives are
properly aligned.

28. Join us
This is just the start!
Download Paper: outlierventures.io
Meet us: Token Engineering Meetups
Feedback on: @OVioHQ
Next up
● Token Valuation
● Decentralized Governance