Slide deck of report 'Social network marketing, engagement marketing and brands' presented to London Business School, February 2009. Full report can be downloaded from www.socialnetworkmarketinguk.com
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Social network marketing, engagement marketing and brands
1. Social network marketing, engagement marketing & brands London Business School [email_address] socialnetworkmarketinguk.com February 2009 Find this presentation on slideshare.net/tomchapman
3. The report To download a copy of this report please visit http://www.socialnetworkmarketinguk.com
4. “ The social network conceptual map refers to the final page of the report which you’ll need to go see for yourself. I’ve printed it out and tacked it to my office wall because it maps a process to successful social networking activity I would consider sound and reliable.” – Jason Falls, Social Media Explorer Press coverage
5. Consumers expect to be involved, engaged and invited to collaborate The rise of social media
10. Sarnoff’s Law Metcalf’s Law N(N-1)/2 Number of possible connections = 4,950 Reed’s Law 2 n -n-1 Number of possible connections =1,267,650,600,228,229,401,496,703,205,376 Based on an N of 100 100 Total value of Network =100 Reed’s Law Network value = 2n –n-1
55. Thank you & please get in touch… www.headstreampr.com www.fivebyfivedigital.com [email_address] socialmediamarketinguk.com twitter.com/tomchapman linkedin.com/in/tomchapmanuk
Editor's Notes
The content of this presentation is taken from the report ‘Social network marketing, engagement marketing and brands’ that can be downloaded from www.socialnetworkmarketinguk.com