Fun quiz about marketing and advertising prepared for the students at BendPoly.

1. POP QUIZ

2. What % of all retail sales are
online?
3 points if you are within 5% points of
the answer.
1 points if you are within 10% points of
the answer.
#1

3. Which advertising medium
influences the most local purchase
decisions?
Local TV
Local newspapers
Local radio
Local Internet display ads
#2

4. Buzzword Blitz: 1-pt each to
decode:
SEM CRM SEO
CAC CTR PPC
POS
#3

5. Name these brands – 2 points
each.
"American by Birth. Rebel by Choice.”
"Play On.”
"Because You're Worth It"
#4

6. What famous company invented
the graphic user interface, mouse,
Ethernet, PostScript and most of
the gestures used for pen
computing?
3 points
#5

7. In what year was the first tweet?
#6

8. What percentage of teens are
friends with one or both parents
on Facebook?
40%
50%
70%
80%
#7

9. How many profiles on Facebook are
fake?
3 points for being within 20 million.
#8

10. What would you do with
WordPress?
#9

11. What would you do with C#?
#10

12. Who said:
“You can’t just ask your customers
what they want and try to give it
to them. By the time you get it
built, they’ll want something
new.”
#11

13. What's the new AI that's now
processing a "very large fraction"
of queries on Google?:
RankBrain
PageRank
MindRank
BrainWave
#12

14. Answer Key
1. E-commerce sales in the first quarter of 2016 accounted for 7.8 percent of total retail sales.
2. Local Internet Display Ads
3. Buzz words
– SEM – search engine marketing
– CRM – customer relationship management
– SEO – search engine optimization
– CAC – customer acquisition costs
– CTR – click thru rate
– PPC – pay per click
– POS – point of sale
4. Brand slogans
– "American by Birth. Rebel by Choice.” – Harley Davidson
– "Play On.” – Lego
– "Because You're Worth It" - L’Oreal
5. Xerox or Xerox PARC or PARC
6. March 21, 2006
7. 70%
8. 83 million
9. Deliver websites
10. Code / program
11. Steve Jobs
12. RankBrain