This is the deck I presented during the e-recruitment congress in Antwerp on 13.03.2015.

1. guts
@tomdewachter
@insilencio
are all you need to build an
employer brand

2. Customers will never love a company
until the employees love it first.
- Simon Sinek -

3. AWARENESS &
RECOGNITION
CONNECTED
CANDIDATES
ENGAGED
EMPLOYEES
employee
value
proposition

4. to let your employees shape your EVP
guts

6. to tell a compelling story
guts

7. A great story is true.
Not necessarily because it’s
factual, but because it’s
consistent.
- SETH GODIN -

9. to turn your people into rockstars
guts

10. PEOPLE
IDENTIFY
WITH
PEOPLE,
NOT WITH
COMPANIES

15. to build an immersive candidate experience
guts

19. guts
@tomdewachter
@insilencio
are all you need to build an
employer brand