15. “ The picture superiority effect says that pictures are remembered better than words, especially when people are casually exposed for a very limited time”
Think back to any conference, event, inset you were on When you get home – what are you asked? What were the ppts like? No, was the speaker any good? Yes You are the main attraction. The interest. The talent. Not the powerpoint. PPT = support act but too often it end sup being the main attraction.