1. marketing your website
the right way

2. Paid
flickr.com/photos/mit-libraries/3423329321
Earned
flickr.com/photos/havovubu/3728604649

3. Impress
o
o
o
o
o
first impression
emotional branding
mobile (responsive)
intuitive
fast loading
flickr.com/photos/kdenmanphotography/5826208893

4. Attract
o
o
o
o
remarkable content
brand as a publisher
blog
multimedia (video, photos)
flickr.com/photos/levien66/3700255225

5. Promote
o search engine optimization
o social media
o email
flickr.com/photos/theparadigmshifter/470341923

6. Engage
o
o
o
o
o
facilitate linking
social sharing
commenting
subscribing
ratings, favorites, categorizing…
flickr.com/photos/sietemedia/5988677543

7. Convert
o
o
o
o
webforms
landing pages
calls to actions
premium offers
flickr.com/photos/carbonnyc/2536480334

8. Nurture/Retain
o marketing automation
o content digests
o updates/offers/newsletters
flickr.com/photos/bluestardrop/2825193065

9. Improve
o
o
o
o
kaizen
analytics
goals & events
scores & objectives
flickr.com/photos/dvids/7112879347

10. Demo
flickr.com/photos/zigazou76/3622235298

11. thank you!
Tom McCracken
LevelTen Interactive
Director
Phone: 214.887.8586
Email: tom@leveltendesign.com
Twitter: @levelten_tom
Blog: leveltendesign.com/blog/tom
LinkedIn: linkedin.com/in/tommccracken