For three months, across 24 states we set out to understand how websites are evolving and what people are looking for in content management systems.

1. Key Concept: Customer Buying CycleWebsite Trends
Where are we going?

2. Business Impacting Website
Attract
Delight your
audience
Convert
Delight
stakeholders
Improve
Do it
better
1999
founded
LevelTen
2005
OOP CMS
search
2008
Drupal adoption
2009
OE launch
2013
OE Pro launch

3. Content
StrategyDelivering the right content to the
right user at the right time.
UX + Marketing

30. Trends

31. Customer Journeys
Awareness
Research
ConsiderationDecision
Advocacy

33. https

35. What provides
the most value?

37. Focus on KPIs

38. Drupal is strong and
growing in the enterprise.
Drupal 7 will be viable for
several more years.
Drupal 8 goes a long way
to solving difficult
lingering difficulties.

39. Add 25% more time for a
D8
site.
D8 missed the goal of
feature parity with D7 by
end of 2016 .
“D8 is the Window ME of
Drupal. But D9 will be
great.”
D8 only being used for
select sites.

40. Balancing Act
Yes, but
Can you do that in
WordPress
Can you do that inflickr.com/photos/antonymayfield/8465049007/
Battle for the mid-
market

42. Comparing the Drupal
and WordPress cores is
like the difference of
shooting a bullet and
throwing it.
However, WordPress
contrib is rapidly evolving
to fill the gaps.
https://www.flickr.com/photos/clem

43. Intuitive &
easy
Built for end
users
Easy to work on -
hackable
Easy to find
help
Loads of great
design
Superior, ready to use
business results tools.
Incentives to build
great products
https://www.flickr.com/photos/clem

44. Distributions built
for end users
Path to ease
developers into
OOP. (site
building?)
Attract enterprise
devs to Drupal.
More quality
business results
tools
Attract themers to
Dev.
Attract results
generating players
to Drupal.

45. Thank you!
Tom McCracken
LevelTen Interactive
Director
Phone: 214.887.8586
Email: tom@leveltendesign.com
Twitter: @levelten_tom
Blog: leveltendesign.com/blog/tom
LinkedIn: linkedin.com/in/tommccracken