Idea generation process for startup businesses

1. Idea Generation
Business Initiation
- Isti Raafaldini -

2. ENTREPRENEURIAL PROCESS
Opportunity Resources
Business plan
Fits and gaps
Team
Founder
Timmon’s Model
Sustainability : Environment, community, society

3. The Opportunity
http://www.qr8.co.uk/images/photo/qr8-product-photos-large.jpg

4. • Not every good idea is a good opportunity
• Opportunities -> idea, that if it is realized, it
would provide a significant added value for the
company
Opportunity
http://www.qr8.co.uk/images/photo/qr8-product-photos-large.jpg

5. The Team
• To build a team is the biggest challenge
• Entrepreneur as a player and coach in
the company:
- Determining of direction
- Shaping the company culture
Arthur Rock (Harvard venture capitalist) :
“If you can find good people, they can always change the
product. Nearly every mistake I’ve made has been I picked the
wrong people, not the wrong idea”

6. The Resource
“Thinking money first is a big mistake”
Untuk mendapatkan sumber daya :
 Potential opportunity
 Solid team
The resources:
a) Financial access
b) Asset
c) HR
d) Business Plan
Bootstrapping is A
Way of Life

7. Think Big Enough!
• The biggest MISTAKE: Think too small
• Chances to survive and succeed for small
businesses is lower
 if it is successful, the benefits will not be
comparable
• Start from small, yet grow to be a BIG
business
Arthur Rock : find a business concept that will
change the way people live

8. …. Business
• Create a new businesses,
• Get / buy an ongoing business
• Do the franchise (franchise).

9. PRODUCT

10. • Video

11. …..choose your product
• Offering value-added
• Starting from the preference
• unique
• Answering the need / consumer problem

12. … how?
• Create products or services that are not in
the market (New-New Approach), or
• Adapt an existing product in the market and
deliver innovation that will create or expand
existing markets (New-Old Approach)

16. • Delivery
• packaging

17. • Design
• Quality

18. • Trend
• Unexpected event, exp: Post it (3M)
• Knowledge based concept (commercialization), exp: mobile
technology, pharmaceutical industry, robotics

19. • Incompatibility (Ketidaksesuaian)
• Needs, exp: Venture capital business
• Industry and market changes, for example: business for
customized products, distro, boutique
• Demographic changes, for example: the culinary business,
agribusiness
• Perception changes, for example: organic food business and a
healthy lifestyle (healthy choice)

20. SCANNING AN IDEA
Product ideas
• Market needs
• Technology
• Raw materials
• Expertise
• Cost of production

21. What do customers want?
How to satisfy customers?
How best to do it?
Use your creativity

22. Suggestion
Try to listen to other
people
22

23. Suggestion
Observation
One way to fulfill
customer’s needs
is by looking at
the people around
us doing unusual
things
IDEO designer Jane Fulton Suri

24. Examples of innovative products

25. Examples of innovative products

26. Your Innovation?

27. What is your product?

28. • video

29. MORPHOLOGICAL MATRIX
Contain
beverage
can bottle bag box
Material for
drink container
aluminum plastic glass waxed
cardboard
Mechanism to
provide
access to juice
pull tab insert straw twist top tear corner
Source: Dym & Little, Engineering Design
http://img.dailymail.co.uk/i/pix/2006/06/Juices190606_593x600.jpg

30. 2 COLOUM