What I learnt from @twunch

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This document discusses the growth and development of the Twunch social network. It describes how Twunch began small and organically gained users through word of mouth and viral sharing over time. As Twunch grew, the level of control was loosened to allow more user input while still maintaining overall rules and direction. The goal was reaching a wider audience through mass invites and inspiring others to join.

Technology Business

Tom Klaasen

Web application developer

@tomklaasen

How it grows

http://bvlg.blogspot.com/2009/02/twunch-trends.html

Back to the beginning

Start with the end in mind

Back to the beginning

The journey is the goal

Just start, and see how it goes

Growing

Keep full control

Enforce your rules

Growing

Loosen control

People add their own input

Reach mass

Send out massive amounts of invites

Reach mass

Be viral

“@twunch Ik zal er zijn!”

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