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Starbucks Strategy

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The document summarizes Starbucks' global strategy in 2006, focusing on its rapid expansion, product lines, and coffee purchasing strategy. It analyzes the coffee industry and Starbucks' competitors. It concludes that Starbucks has focused on differentiation by serving niche buyers better than rivals through its unique capabilities and resources to serve customers. It recommends that Starbucks continues defending its position through superior ability to serve its target niche members.

BusinessEconomy & Finance
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Starbucks’ Global Quest in 2006: Is the Best Yet to Come? Danny Nugroho RP – 13967/PS/MM/06 Retnowulan – 19421/PS/MM/06
Presentation Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Presentation Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Presentation Outline ,[object Object],[object Object],[object Object],[object Object],[object Object]
About Starbucks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Values and Business Principles ,[object Object],[object Object],[object Object],[object Object],[object Object]
About Starbucks Mission Statements ,[object Object],[object Object],[object Object],[object Object]
Mission Statement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Social Responsibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starbucks’ Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starbucks’ Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starbucks’ Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starbucks’ Strategy ,[object Object],[object Object],[object Object]
Starbucks’ Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starbucks’ Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry and Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry and Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry and Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry and Competitive Analysis ,[object Object],[object Object],[object Object],[object Object]
Industry and Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry and Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry and Competitive Analysis Generic Competitive Strategy
Industry and Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PEST Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PEST Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site 7S Model ,[object Object],[object Object],[object Object],[object Object]
Site 7S Model Structure There are one store manager, one assistant manager, some shift supervisors and 16 partners/baristas
Site 7S Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Site 7S Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Site 7S Analysis Skills − coffee making − customer service − sales techniques
Site 7S Model ,[object Object],[object Object],[object Object]
Site 7S Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object]
Recommendation ,[object Object]
Starbucks Corporate Strategy

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Starbucks Strategy

  • 1. Starbucks’ Global Quest in 2006: Is the Best Yet to Come? Danny Nugroho RP – 13967/PS/MM/06 Retnowulan – 19421/PS/MM/06
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  • 25. Industry and Competitive Analysis Generic Competitive Strategy
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  • 30. Site 7S Model Structure There are one store manager, one assistant manager, some shift supervisors and 16 partners/baristas
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  • 33. Site 7S Analysis Skills − coffee making − customer service − sales techniques
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