HCL unterhält Partnerschaften mit führenden Einzelhändlern rund um den Globus und weiß, mit welchen Herausforderungen diese Branche zu kämpfen hat Die Einzelhandels- und Consumer Packaged Goods (CPG)-Vertikale von HCL liefert eine Vielfalt an End-to-End-Leistungen quer über die gesamte Wertkette des Einzelhandels. Dazu gehören Vendor Management, Planung, Supply Chain-Aktivitäten bis hin zu Store- und Multi-Channel-Angeboten. HCL verbessert die Lieferketteneffizienz über die Rationalisierung der Ladenaktivitäten, Verwaltung der Waren, Maximierung der Kundentreue bis hin zum Aufbau und zur Verwaltung von E-Commerce-Aktivitäten. Dazu kommen die bekannten Stärken von HCL in Offshore-basierten IT-Services für den Einzelhandel – Anwendungsentwicklung und -wartung, Versicherungs-, Implementierungs- und Verbesserungsservices für Plattformen mit neuen oder vorhandenen Systemen. Das spricht für sich: AMR stuft HCL als führenden Anbieter für den Einzelhandel ein – eine Position, der 7 der 35 weltgrößten Einzelhändler, 10 der 70 weltgrößten Einzelhändler und 4 der indischen Top-5-Einzelhändler zustimmen. In einem Umfeld, das nur minimale Toleranzen zulässt, sieht sich die Branche mit ähnlichen Herausforderungen wie in anderen Branchen konfrontiert. Der einzige Unterschied ist, dass der Einzelhandel in der modernen Wirtschaft von heute durch eine Kombination dieser Herausforderungen unter Druck gesetzt wird. Die Schnelllebigkeit der Gesellschaft und der immer raschere Technologiewandel begründet die Nachfrage nach neuen, andersartigen und individuellen Produkten, die sofort erhältlich sein sollen. Die kritischen Risiken, denen sich der Einzelhandel heute ausgesetzt sieht, sind u.a.: •Kürzere Produktlebenszyklen •Abwicklung von Multi-Channel-Operationen •Hohe Nachfragevolatilität •Längere Versorgungsketten •Offshore-Produktion •Längere Vorlaufzeiten •Preisdruck •Absatzeinbußen und Markenerosion durch nicht vorrätige Produkte •Extrem wettbewerbsintensive und margenempfindliche Branche HCL kennt die Herausforderungen und Risiken, die der Einzelhandel in dieser neu entstehenden Welt des globalen Handels bestehen muss. Als Lösung für diese Probleme bieten wir End-to-End-Auftragsabwicklungslösungen inklusive Kundenmanagement, Auftragsmanagement, Standortmanagement, Einkaufsmanagement, Preisfindung und -nachlässe sowie Rechnungsstellung. Unsere Einzelhandels- und CPG-Kunden können vom gesamten Spektrum an Serviceangeboten – Verbesserung der Lieferketteneffizienz, Rationalisierung der Ladenoperationen, Merchandising, Customer Solutions, Lebenszyklus-Preismanagement im E-Commerce, Enterprise Solutions, RFID und Produkt-Lebenszyklusmanagement profitieren.

1. HCL in
Hello, I’m from HCL! We work behind the scenes, helping our customers to shift paradigms and start revolutions. We use
digital engineering to build superhuman capabilities. We make sure that the rate of progress far exceeds the price. And Retail & Consumer
Packaged Goods
right now, 60,000 of us bright sparks are busy developing solutions for 500 customers in 26 countries across the world.
How can I help you?
www.hcltech.com
Aligning technology with your business

2. | 60000 people | 26 countries
INDUSTRY TRENDS AND
CHALLENGES
• Economic factors affecting consumer spending
• Rapidly fluctuating consumer tastes & preferences; unpredictable product life cycles
• Uneven cash flow due to seasonal demand
• Companies struggling to make merchandising decisions based on future trends
• Forecasting errors resulting in excess merchandise or out-of-stocks and missed opportunity
Retail Business Trends CPG Business Trends
• Retail sales growth slowing [down to -8% in the • CPG industry growing despite recession
US compared to last year] [9.7% increase in net margins]
• Wholesale prices increasing [forcing retailers to • Companies cutting down SKUs to remain focused
increase prices or take lower margins]
• Companies gearing up to invest in customer
• Increasing industry concentration [fewer players facing technologies [Investing in eCommerce
due to M&As and bankruptcies] for indirect sales]
• Evolution of shopping venues [due to changes • Companies going global [moving from multinational
in consumer shopping behavior] to globally integrated]
The Challenges
• Loyalty programs to retain customers, encourage repeat visits and increase purchases
• Forecasting and global supply chain excellence
• Master data management and business intelligence
• Enterprise IT consolidation, standardization and optimization
• SOA (Service Oriented Architectures) as a solution for crossing application boundaries
HCL – Here to help
• Over 10 years experience
• 110+ global customers • Experience – Over 10 years
• End-to-end IT services & solutions - ADM, ASM, Infrastructure Management and Operations, BPO
• Customers – 110+ globally
• AMR Research rates us a leader in retail & CPG
• Team – 3600+ technology & domain consultants
• Micro-verticals – Apparel, Footwear, Accessories, Food, Grocery, Quick Service Restaurants, Specialty
Retail, Etailers, Consumer Packaged Goods (CPG) including Food & Beverage Manufacturers, Retail ISVs
• Services – Enterprise Transformation, Product Engineering & Development, System Integration IT
Services, Management & Operations, BPO, Infrastructure Services
• Partnerships – SAP, JDA , Oracle, Manhattan Associates, Red Prairie, IBM, Microsoft Retail, Infor,
Sterling Commerce, Elastic Path, Escalate Retail [GERS] & Shipcom
• CoEs – Microsoft Dynamics AX & CRM, JDA, Oracle Retail, Ecommerce, SAP IS Retail, Demand driven
Supply Chain, DW, POS, RFID

3. HCL Technologies: $5bn
EXPERTISE ACROSS THE
RETAIL & CPG ECOSYSTEM
• End-to-end order management solutions - customer management, order management, location management,
purchase management, pricing/discounts, billing/invoicing
• Improving supply chain efficiency, streamlining store operations, merchandising, customer solutions, eCommerce
lifecycle price management, enterprise solutions, RFID, product lifecycle management
• Documented strengths in offshore based IT services for retail - application development & maintenance, assurance,
implementation & enhancement services across new and legacy technology platforms
Apparel & Footwear Consumer Goods Specialty Food & Grocery
Supply Chain Planning & Execution
In-Store Operations
Customer Relationship Management
Enterprise Management & Support
Enablers
Strategic Partnerships, Alliances & JVs – SAP, Oracle, MS, JDA, Escalate Retail, JAG
Strong Domain Expertise
Investments in R&D, IPs & Frameworks
Supplier Manufacturer Distributor Retailer Consumer
IPs/ Solution Accelerators
ApparelTry Provides kiosk-based Try On solutions for in-store applications; Customers can try apparels on themselves or on
models
Connect-Loyalty Program A loyalty management framework empowering businesses to implement and manage multiple loyalty programs
CXO Dashboard An e-commerce web store platform for small & medium retailers wanting to establish a quick online presence that
can be regularly customized without any external vendor support
eKiosk A framework showcasing a shopping cart that allows users to add or subtract from the cart
RETAIL & CPG
EPoS4u Provides total transparency and control of the store’s transaction process
eStore An e-commerce web store platform for small & medium retailers wanting to establish a quick online presence that
can be regularly customized without any external vendor support
GLOBAL PRESENCE RFID
Track n Trace
Provides a 360 º, 6/6, 24/7 view of the entire supply chain; Working prototype of a store solution
Provides end-to-end product supply chain visibility within and beyond the organization, and enables compliance with
industry standards for food safety
WPoS Framework aimed at providing Wireless Retail PoS services

4. RETAIL & CPG
PRACTICE SNAPSHOT
• Strategic partnerships/ alliances with several Fortune 1000 firms
• Working with general merchandisers, specialty retailers, discounters, food processors, beverage manufacturers,
personal & household goods manufacturers
• High quality, seamless and cost-effective outsourced services for competitive advantage
Industry Focus
2 of the world’s top 3 apparel
7 of the world’s top 35 retailers Apparel, Footwear, Accessories, Food, Grocery, Quick retailers
4 of world’s top 10 hardliners & Service Restaurants, Specialty Retail, Etailers,
3 of the top 10 APAC retailers
leisure goods retailers Consumer Packaged Goods (CPG) including Food &
SUCCESS
Beverage Manufacturers, Retail ISVs 4 of the top 5 retailers in India
Domain Expertise Centers of Excellence
- CoE
Domain led innovation
through Partnerships &
Comprehensive
services across the
Unique Business
Models
Case Studies
STORIES
Industry Alliances ecosystem
Procurement Workflow Reengineering
• 3600+ domain experts and • Microsoft Dynamics • SAP • Enterprise • Risk-Reward
technical consultants AX & CRM Applications Sharing HCL re-engineered and automated the warehouse booking
• JDA
Transformation process for a leading pan-Asian conglomerate, challenged
• 12,000+ person years of Retail • JDA • Oracle • Output Based
experience • Infrastructure Pricing by inefficient procurement processes that led to high
• Oracle Retail • Manhattan Associates Services operating costs. Results: An efficient booking process and
• Clearly defined strategy for • Ecommerce • JVs
• Red Prairie reduced ordering cost due to truck capacity and stock
Testimonials
products/frameworks • Product
• SAP, SAP IS Retail • IBM Engineering & level planning. The company’s IT/Users can monitor the
• Focused R&D in new
technologies and standards • Demand driven • Microsoft Retail Development movement of materials across the entire supply chain.
Supply Chain (PDM/PLM)
• Infor
• DW, POS and RFID
• Sterling Commerce
• System Their can do attitude combined with Store Inventory Management
Australia’s largest retailer with more than 2500 stores
• Elastic Path
Integration
the total involvement of the senior approached us to develop its store inventory management
• IT Services,
• Escalate Retail [GERS] Management & management to ensure than customer system. Automating the calculation of ordering quantities,
& Shipcom Operations
expectations are consistently met, our solution synchronizes and distributes the correct
quantities indented for, across all stores, head office
• BPO
fully justifies our faith and confidence and warehouses. Results: Tremendous savings through
110+ Retail & CPG Customers in HCL. competitive advantage from mix-and-match promotions
and optimized store stocks levels.
Managing Director, US-based Application Portfolio Consolidation
Fortune 200 Retail Chain In its 100 year history, the world’s largest apparel
company had many mergers & acquisitions resulting in
several duplicate applications, fragmented databases
and high application maintenance & development costs.
HCL has provided us with We provided APO services by retiring or migrating
complementary skills and our duplicate/ underutilized applications, re-engineering
relationship has been extremely processes and consolidating database servers.
Results: Significant reduction in operating costs and
successful. We are particularly improvement in service quality.
impressed by the quality of their POS [Chip & PIN] Solution
professionals and their customer The largest co-operative group in the world approached
orientation. I am sure we will succeed us to develop a POS solution to handle a multitude of
business transactions. We customized a Chip & PIN
with them. module and integrated it with the existing POS application.
Results: Overall annual savings to the tune of £2,000,000
Divisional CIO, the world’s from various operational areas including transaction
processing, fraud avoidance, prevention of lost transactions,
largest apparel company, overheads [stamp, paper, etc], Chip & PIN cards, “real time”
over 100 years old stock control, and price and product auditing.