Discover six examples of SMS marketing strategy.

1. 6 Marketing
Texts That
Get Results
Check out these
six great examples
of marketing texts
to improve your
SMS marketing
strategy.

2. According to research,
approximately 90%
of marketing texts
still get opened.
By being personalised, but not
intrusive, your text message
marketing can lead to great
results. Here are some
good examples.
OPEN
TEXT
RECEIVED!

3. 1. The Useful
Text Message
One of the most important things you can
do is to make sure your marketing texts
are useful.
People don’t want to receive useless
messages, but if you offer them
something of value such as a discount
or a free offer, they will appreciate it. By
researching your audience and targeting
your text, you can send each individual
a message that is relevant and useful
for them, making your texts helpful and
interesting instead of just spam.

4. Send out special, time limited offers
such as “Get 50% off your next visit
- claim within the next 24 hours.”. It
will give your customers a feeling of
urgency and inspire them to take action.
Give them a deadline and it will make
them feel like they should act now, so
that they don’t miss out on the discount
or special product you are offering.
2. The “Limited Time”
Text Message

5. 3. The “Short and Sweet”
Text Message
You only have a few seconds to catchyour customers’ attention. Get to themost important point of the messageas soon as possible, without waffling or
using unnecessary words. For example,
“Spring sale ends Friday, don’t missthese deals!”

6. 4. The Strong Call
to Action Text
Message
Ensure the action you want your
customers to take is clearly outlined in
the text message in order to achieve
better results. For example, add a link
to your website to drive clicks from
smartphones.

7. Avoid overused marketing hype words
like “amazing” and “revolutionary”.
Your customers will roll their eyes and
delete your message if they spot these
insincere attempts to impress. If your
message contains any of these cliché
words, think about rewriting it.
5. The Succinct
Text Message

8. 6. The Text Message
That IdentifiesYour
Brand
Many brands make the mistake of
sending a text message without
identifying who they are! These are
certain to be deleted, so make sure
that you clearly state your brand
within the “sent from name” field.

9. Takeaways for your
SMS marketing strategy
• Use your data lists to segment your target
audience and get your timing right.
• Offer your customers something useful.
• Write text messages with urgency and
a call to action with a deadline.
• Offer an option to stop messages.

10. Discover the secret to sending the
right message at the right time:
Make an impact: Key stages in
the customer lifecycle
www.tomorrow-people.com
Make An Impact:
Key Stages In The
Customer Lifecycle
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