Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Content Marketing Hierarchy of Needs

7,105 views

Published on

Content marketing doesn’t just happen; there’s a hierarchy of vital needs that make for a successful content marketing strategy.

Published in: Business
  • You can ask here for a help. They helped me a lot an i`m highly satisfied with quality of work done. I can promise you 100% un-plagiarized text and good experts there. Use with pleasure! ⇒ www.HelpWriting.net ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi there! I just wanted to share a list of sites that helped me a lot during my studies: .................................................................................................................................... www.EssayWrite.best - Write an essay .................................................................................................................................... www.LitReview.xyz - Summary of books .................................................................................................................................... www.Coursework.best - Online coursework .................................................................................................................................... www.Dissertations.me - proquest dissertations .................................................................................................................................... www.ReMovie.club - Movies reviews .................................................................................................................................... www.WebSlides.vip - Best powerpoint presentations .................................................................................................................................... www.WritePaper.info - Write a research paper .................................................................................................................................... www.EddyHelp.com - Homework help online .................................................................................................................................... www.MyResumeHelp.net - Professional resume writing service .................................................................................................................................. www.HelpWriting.net - Help with writing any papers ......................................................................................................................................... Save so as not to lose
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Writing a good research paper isn't easy and it's the fruit of hard work. For help you can check writing expert. Check out, please ⇒ www.HelpWriting.net ⇐ I think they are the best
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating for everyone is here: ♥♥♥ http://bit.ly/2Qu6Caa ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Follow the link, new dating source: ❤❤❤ http://bit.ly/2Qu6Caa ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

The Content Marketing Hierarchy of Needs

  1. 1. The Content Marketing Hierarchy of Needs Discover how Maslow’s Hierarchy of Needs can be applied to inbound marketing for a successful content strategy.
  2. 2. Physiological or Basic Needs: Content
  3. 3. Physiological or Basic Needs: Content This is the staple of content marketing, obviously. Without it, there would be no blog, no point in social media and no way of establishing your brand’s reputation - to put it bluntly.
  4. 4. You need content that: • Provides actionable advice • Answers your prospects’ business pains • Takes your prospects on a journey • Promotes your services or product • Provides technical know-how and expertise • Promotes your business proposition What does this mean for me? Content that at least keeps me in my job for a good few months!
  5. 5. 78% of CMOs think custom content is the future of marketing 91% of B2B marketers use content marketing
  6. 6. Safety: Evidence and ROI
  7. 7. Safety: Evidence and ROI Okay so you’ve been blogging and maybe produced some infographics and other rich media, but this doesn’t mean you’re safe! Even a few social media shares won’t cut it, not just yet anyway.
  8. 8. Your content needs to: • Drive truckloads of the right traffic • Generate an army of relevant leads • Deliver massive returns on investment • Provide evidence of your proposition’s success Basically, is what you’re talking about: a) Making you money? b) Supporting your wonderful claims? What does this mean for me? Content that might keep me in my job long enough to look for another job!
  9. 9. Inbound marketing costs 62% less per lead than traditional outbound marketing 41% of marketers confirm content marketing’s positive ROI
  10. 10. Social Needs: Social Media
  11. 11. Social Needs: Social Media If you’re not on social media then firstly, where have you been? And secondly, where have you been?! Social media is becoming the new homepage for brands; instantly accessible and used by 74% of all internet users. So we suggest snapping up a Twitter handle sharpish.
  12. 12. What does this mean for me? Content that is at least liked by one person! For any level of brand advocacy, you’ll need your content to: • Encourage people to share it with their following • Focus on what your audience is talking about/ wants to read • Get the attention of industry influencers • Create interesting conversations • Maximise and extend the reach of your audience
  13. 13. 78% of small businesses attract new customers through social media 50% of marketers see improved sales from social media
  14. 14. Esteem: Brand Reputation
  15. 15. Esteem: Brand Reputation This is sort of related to Social Needs but a bit more egotistical. Your content should not only appeal to what the people want, but it should feed the needs of your own brand too - although the people are awesome and it’s all about the people really… We love the people.
  16. 16. Is your content: • Driving publicity? • Maintaining consistent brand messaging? • Building a strong brand reputation? What does this mean for me? Content that at least I like to produce!
  17. 17. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” - Jess Bezoz, CEO, Amazon 72% of people trust online reviews as much as personal recommendations
  18. 18. Self-actualisation: Best in Class
  19. 19. Social Needs: Social Media You can’t really get much better than this. If you’ve reached this point you can kick back with a Tequila Sunrise and bask in your success. But only for ten minutes, there’s still work to be done.
  20. 20. Does your content: • Provide a unique content experience? • Move your prospect into the white space and above all the noise? • Deliver above the expectations of the consumer? What does this mean for me? I have a content strategy that f*#%ing rocks
  21. 21. 84% of marketers who said their content marketing is ineffective admitted to having no strategy 44% of marketers have a documented content marketing strategy
  22. 22. Self-actualisation: Best in Class Esteem: Brand Reputation Social Needs: Social Media Safety: Evidence and ROI Physiological or Basic Needs: Content If you want to be best in class - who doesn’t? - and deliver a content strategy that encapsulates all elements of The Content Marketing Hierarchy of Needs, then get your hands on: ‘The Key Characteristics of High Performing Content’ and channel your inner Maslow.

×