3. personal branding
- to align your activities with who you are
- a way to increase the value of your activities (services)
- to influence the way you are (your work is) perceived
3
9. โa transformation is a tailor-made experience with an
educational element and a changed individual as a
result.โ
9
10. objectives personal branding sessions
- see yourself as a brand
- you are able to create an experience and a transformation
- continously discover & reinvent yourself
- strategically communicate and express
- who you are
- what you do or want to do
- how you do what you do
10
15. personal branding
- Personal branding is a way of working in which:
โข you are aware of what you do, how you do the things
you do and the feelings this creates at others;
and by doing so
โข you increase your impact
and that will result in
โข a higher valuation of your work and more
recommendations and requests.
15
17. personal branding skills
- increasing self-awareness and self-knowledge
- express and communicate whoe you are and your
value for others
17
18. How?
- take on a personal branding mindset
- discover and describe your attributes and value added
- formulate your personal branding statement
- communicate and express your activities, projects and
value added
- strengthen your network
18
19. What are your desired personal branding results?
(6-12 months from now)
- 1)
- 2)
- 3)
19
Which personal branding competences do you need to
develop?
1)
2)
3)
20. What are your desired personal branding results?
In relation to that role.
(6-12 months from now)
- 1)
- 2)
- 3)
20
Which personal branding competences do you need to
develop?
1)
2)
3)
In which professional role do you want to โbrandโ
yourself.
__________________________________________
21. desired personal branding results
- find a new job or better professional position
- surpass myself
- being asked for help
- lead a succesful business
- start my own business
- personal growth
- being asked for an interesting new position
- that people know me
- being recognized as a motivational speaker
- operate en function independently
- seen als problem solver
- acquire a leadership position
- strategically use my values
- obtain a research position at Amnesty International
- fulfill an example role
- contribute to the development of my nation
21
22. What to learn or do in relation to my personal branding
- discover strengts and weaknesses
- sharpen my strenghts
- find out what to brand
- increase visibility
- build my network
- find strategic partners
- use social media to build my brand
- increase self confidence
- the right way to present myself
- communicate effectively
- redefine myself
- discover my passion
22
23. sparkling moment
- Look back on your professional activities of the past
weeks. Select a โsparkling momentโ. This is a moment:
- in which you explicitely experienced your impact on
others, on an organization or on a project;
- in which you felt valued for something you did;
- in which you were asked for advice, a new project or
something else.
23
24. sparkling moment
- 3 minutes tell about your moment
- your colleague will ask you questions to help you focus on what made it
a sparkling moment for you
- 3 minutes the other person is sharing his/her moment
- afterwards you give each other feedback about a
strength you heard/saw/discovered in his/her story
24
25. sparkling moment = personal
branding
- telling
- interaction
- story + details
- positive
- non verbal communication
- strategic communication
- listening
- active + 100% listening
- real interest
- positive questions
25
26. sparkling moment = personal
branding
- telling
- interaction
- story + details
- positive
- non verbal communication
- strategic communication
- listening
- active + 100% listening
- real interest
- positive questions
26
what you do
how you do
what you do
what you tell
how you tell
what you tell
28. personal branding mindset
1. you vs. your professional identity
2. time and attention
3. professional window
4. think about the problem of your target audience
5. recognizable and distinctive
6. a future approach
7. focus your attention on the positive
8. reinvent yourself
28
31. 2. professional window
- limited capacity of absorbtion
- relate to what is known
- large ability to associate
31
32. 2. professional window
describe yourself โ your
personal identity โ in 3
words
describe yourself โ your
professoinal/ student
identity โ in 3 words
32
42. finish the following
โข I am interested inโฆ
โข I would like to know more aboutโฆ
โข I am specialized inโฆ
โข My field of expertise isโฆ
โข I am reading books aboutโฆ
โข I am studying โฆ
โข โฆ
42
43. examples fields of interest/ expertise
- archiving non profit organizations cultural
heritage
- social change global communities environment
- music group building designing
- communication wild life talent finding
- non profit funding cultural antropology media analysis
- NGOโs Middle East data
- renewable energy digital media women studies
- project management recruitment organizational
change
- social media contract managementusability UX
- photo archiving training strategy development
- marine biology crisis communication branding
- internatinal events news writing budget
management
43
46. booktitle exercise
- Now come up with a title and subtitle for a book
that your colleague could have written on his/her
field of interest or that he/she might write in the
future.
46
47. field of expertise => value = personal branding
- interaction
- reflect on what is really important
- talking about creating value connects
- talking about value radiates positivity
- talking about value shifts attention to the other person
47
48. - 1 minute presentation about your field of interest/
expertise
48
49. To make a lasting impression with your presentation
- be positive
- let your audience be personally and emotionally
effected
- an open posture
- repeat the important words/ themes
- give your audience things they can relate to
- be clear what you talking about
- be calm and use strong words
- humor is OK but be serious about your topic
- make eye contact
- Body => Mind => behaviour => outcomes
49
56. your way of working
1. if you were a car, what brand/type of car would
you be? Explain why this car describing itโs
attributes in your oppinion.
2. If you were a pro top sporter, in what sports
would that be? Explain why this sports describing
itโs attributes in your oppinion.
3. If you were a โthingโ, what would you be? Explain
why this โthingโ describing itโs attributes in your
oppinion.
56
57. attributes/ talents => metaphor
= personal branding
- describe and explain
- helps to associate
- shifts attention from you to your value
- start for futher explanation and development
57
58. Quality/ talentโ value - communication
58
qualities/
talents
explanation meaning/ value
for others
experienced situation/
story
1.
2.
3.
59. Quality/ talentโ value - communication
59
qualities/
talents
explanation meaning/ value
for others
experienced situation/
story
1.
2.
3.
60. summary
- Iโm looking for a job in โฆโฆโฆ(field of interest )
- where I canโฆโฆ.. , โฆโฆโฆโฆ , โฆโฆ.. (skills)
- to contribute to โฆโฆโฆโฆโฆ (value)
60
64. Values
- Explain in your own words
- example situation
- reference company/ product/ person/ movie/ โฆ
- 3 questions to adress the value for a group
64
66. 3
- 1 field of interest/ expertise
- +
- 1 skill/talent
- =
- meaning for others: explain value + who are the
others
66
67. - 1 field of interest/ expertise : personal branding
- +
- 1 skill/talent : coaching
- =
- meaning for others: explain value + who are the
others
- = high educated professionals find a new job
67
68. inter cultural personal branding communication advisor
1. What is your advise to professionals who wants to
strengthen their personal brand within an
organization in your culture? (write your country
on the paper)
68
71. Target audience + value
description problem actual solution emotion after
cooperation
example
situation/ story
1. all staff reorganization/
restructuring,
uncertainty
training/ coaching
โreflect on your jobโ
motivated, knowing
what to do, positive,
thinking in
opportunities
When Sarah started
the training, she
didnโt knowโฆ.
2. management savings, changes in
goverment policies
hr advice supported, self
confidence, knowing
whatโs going on
inside the
organization
3.
71
72. Target audience + value
1) โtarget
audienceโ
2) problem -
challenge
3) actual solution;
what did you do?
4) emotion of the other
people after cooperation
1. all staff reorganization/
restructuring,
uncertainty
training/ coaching โreflect
on your jobโ
motivated, knowing what to do,
positive, thinking in
opportunities
2. management savings, changes in
goverment policies
hr advice supported, self confidence,
knowing whatโs going on inside
the organization
3. MBA students find a new job personal branding training
classes
knowing what to do en what to
communicate
increased self confidence
72
78. Draw yourself in your ideal professional future
situation.
Now draw the experiences/ transformations you will be facilitating?
78
- people see different things
- people see things different
- people do different things
- people do things different
Transformations
80. personal branding statement
- Paul is an empathetic, committed and sincere designer who
supports socially relevant organizations that who they are is
in line with the story they tell and the image they create
- Paul develops education materials, promotional materials
and other means of communication that contribute to a
change in knowledge, attitudes or behavior.
- Paul is committed to a sustainable world where people
interact consciously and respectfully with each other and
with their environment.
80
81. format personal branding statement
81
- <name> is aโฆ, โฆ, โฆ, (3 personal skills/ taletns)โฆ
(role) who contributes to โฆ. (meaning/ value) for
โฆ (target organization/ people).
- <name> โฆ, โฆ, โฆ, (3 products/ services) to support
โฆ (meaning/value- what you want to add/change
in this world).
82. personal branding statement
- Paul is an empathetic, committed and sincere designer who
supports socially relevant organizations that who they are is
in line with the story they tell and the image they create
- Paul develops education materials, promotional materials
and other means of communication that contribute to a
change in knowledge, attitudes or behavior.
- Paul is committed to a sustainable world where people
interact consciously and respectfully with each other and
with their environment.
82
<name> is aโฆ, โฆ, โฆ, (3 personal skills/ taletns)โฆ (role) who
contributes to โฆ. (meaning/ value) for โฆ (target
organization/ people).
<name> โฆ, โฆ, โฆ, (3 products/ services) to support โฆ
(meaning/value- what you want to add/change in this
world).
difference between personal branding and product branding
Discver vs. Define
know what to do
recognized โ known โ recommended
higher evaluated
tijd en aandacht, = 10-20% voor reflectie, intervisie, persoonlijke ontwikkeling, orientatie
no need to define yourself, as you change all the timje
zie operations manual
Body => Mind => behaviour => outcomes Amy Cuddy
1 uitleg tabel + voorbeeld tactvol + demo met een kwaliteit van een deelnemer (10 minuten)
2 in groepjes tabel in vullen (20 minuten)
3 presentatie en vragen ronde voor de deelnemers (25 minuten)
plan tijd in 55 minuten afhankelijk van deelnemersr
1 uitleg tabel + voorbeeld tactvol + demo met een kwaliteit van een deelnemer (10 minuten)
2 in groepjes tabel in vullen (20 minuten)
3 presentatie en vragen ronde voor de deelnemers (25 minuten)
plan tijd in 55 minuten afhankelijk van deelnemersr
1 uitleg tabel + voorbeeld tactvol + demo met een kwaliteit van een deelnemer (10 minuten)
2 in groepjes tabel in vullen (20 minuten)
3 presentatie situatie/verhaal en vragen ronde voor de deelnemers (25 minuten)
plan tijd in 55 minuten afhankelijk van deelnemers
1 uitleg tabel + voorbeeld tactvol + demo met een kwaliteit van een deelnemer (10 minuten)
2 in groepjes tabel in vullen (20 minuten)
3 presentatie situatie/verhaal en vragen ronde voor de deelnemers (25 minuten)
plan tijd in 55 minuten afhankelijk van deelnemers