presentation used at personal branding workshop, how to promote yourself (in The Netherlands) a make the right choices to get the job that fits you best
6. personal branding
Personal branding is a way of working in which:
• you are aware of what you do, how you do the things
you do and the feelings this creates at others;
and by doing so
• you increase your impact
and that will result in
• a higher valuation of your work and more
recommendations and requests.
6
9. How?
- take on a personal branding mindset
- discover and describe your attributes and value added
- formulate your personal branding statement
- communicate and express your activities, projects and
value added
- strengthen your network
9
10. additions to the agenda
- how to promote us (foreign students) in The
Netherlands
- how can personal branding help me make the right
career and study choices
- how to promote yourself without being flashy
- how to promote yourself outside your current
network
- what is the best way/ are the best channels to
promote yourself
- how to make maximum use of your network
- what aspects in people are highly appreciated
10
11. sparkling moment
Look back on your professional activities of the past weeks.
Select a ‘sparkling moment’. These are moments like:
- in which you explicitely experienced your impact on
others, on an organization or on a project;
- in which you felt valued for something you did;
- in which you were asked for advice, a new project of
something else.
11
12. sparkling moment
- 3 minutes tell about your moment
- your colleague will ask you questions to help you focus on what made it
a sparkling moment for you
- 3 minutes the other person is sharing his/her moment
- afterwards you give each other feedback about what
attracted your attention in his/her story or what you
will remember from this person or his/her story
12
13. sparklink moment = personal branding
telling
- interaction
- story + details
- positive
- non verbal communication
- strategic communication
listening
- active + 100% listening
- real interest
- positive questions
13
14. sparklink moment = personal branding
telling
- interaction
- story + details
- positive
- non verbal communication
- strategic communication
listening
- active + 100% listening
- real interest
- positive questions
14
what you do
how you do
what you do
what you tell
how you tell
what you tell
18. 2. professional window
- limited capacity of absorbtion
- relate to what is known
- large ability to associate
18
19. 2. professional window
describe yourself – your
personal identity – in 3
words
describe yourself – your
professoinal/ student
identity – in 3 words
19
36. finish the following
• I am interested in…
• I would like to know more about…
• I am specialized in…
• My field of expertise is…
• I am reading books about…
• I am studying …
• …
36
37. examples fields of interest/ expertise
archiving non profit organizations cultural heritage
social change global communities environment
music group building designing
communication wild life talent finding
non profit funding cultural antropology media analysis
NGO’s Middle East data
renewable energy digital media women studies
project management recruitment organizational change
social media contract managementusability UX
photo archiving training strategy development
marine biology crisis communication branding
internatinal events news writing budget management
37
40. booktitle exercise
Now come up with a title and subtitle for a book that
your colleague could have written on his/her field
of interest or that he/she might write in the future.
40
41. field of expertise => value = personal branding
- interaction
- reflect on what is really important
- talking about creating value connects
- talking about value radiates positivity
- talking about value shifts attention to the other person
41
43. your way of working
1. if you were a car, what brand/type of car would
you be? Explain why this car describing it’s
attributes in your oppinion.
2. If you were a pro top sporter, in what sports
would that be? Explain why this sports describing
it’s attributes in your oppinion.
3. If you were a ‘thing’, what would you be? Explain
why this ‘thing’ describing it’s attributes in your
oppinion.
43
44. attributes/ talents => metaphor
= personal branding
- describe and explain
- helps to associate
- shifts attention from you to your value
- start for futher explanation and development
44
45. attribute/talent – value - communicate
45
attribute/
talent
explanation meaning/ value
for others
experienced situation/
story
1.
2.
3.
46. communiceren kwaliteiten
1. invullen tabel – in groepjes
2. presenteren/vertellen aan de groep
3. groepsleden stellen vragen vanuit hun kwaliteit
46
50. Target audience + value
description problem actual solution emotion after
cooperation
example
situation/ story
1. all staff reorganization/
restructuring,
uncertainty
training/ coaching
‘reflect on your job’
motivated, knowing
what to do, positive,
thinking in
opportunities
When Sarah started
the training, she
didn’t know….
2. management savings, changes in
goverment policies
hr advice supported, self
confidence, knowing
what’s going on
inside the
organization
3.
50
tijd en aandacht, = 10-20% voor reflectie, intervisie, persoonlijke ontwikkeling, orientatie
zie operations manual
tijd en aandacht, = 10-20% voor reflectie, intervisie, persoonlijke ontwikkeling, orientatie
1 uitleg tabel + voorbeeld tactvol + demo met een kwaliteit van een deelnemer (10 minuten)
2 in groepjes tabel in vullen (20 minuten)
3 presentatie en vragen ronde voor de deelnemers (25 minuten)
plan tijd in 55 minuten afhankelijk van deelnemersr
vraag 3
1 uitleg tabel + voorbeeld tactvol + demo met een kwaliteit van een deelnemer (10 minuten)
2 in groepjes tabel in vullen (20 minuten)
3 presentatie situatie/verhaal en vragen ronde voor de deelnemers (25 minuten)
plan tijd in 55 minuten afhankelijk van deelnemers