Vietnam Digital Landscape is a compilation of different datasources that will outline key channels for digital advertising. It won't get too much into consumer insights, but rather rest at the Media Landscape in digital space. Feel free to leave comments.
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Vietnam Digital Landscape Mid 2012
1.
2. Tony Truong
Tony Truong
Digital@Creasia
Managing Partner
Dear Readers,
Thanks for your interest. In this deck, I’m just
sharing basic updates on digital space in 2012.
Let me know if you find it useful. Feel free to
quote. We try to provide snapshot of current
state of digital advertising.
Feedbacks are welcomed publicly or privately
at tony.truong@creasia.vn
Thanks.
Tony
4. Watched TV
yesterday
Saw an OOH Ad
yesterday
Used Internet
Yesterday
Read the
newspapers
yesterday
Read a magazine
last week
Listened to radio
last week
Most Recent
Cinema Visit
95
67
47
34
23
18
9
Nielsen Southeast Asia Digital Consumer Report 2011
Nielsen Southeast Asia Digital Consumer Report 2011
VNNIC
Source: ComscoreSource: Comscore 8/2011 & 8/2012Average Daily minutes per visitor
Source: ComscoreSource: Comscore 8/2011 & 8/2012Average Daily minutes per visitor
Comscore 8/2011FB (9.5)Zing Me (7.5)Yume (2.6)
Source: Socialbakers 2012
SOURCE: NIELSEN
SOURCE: ASIA DIGITAL MAP
Source: Nielsen
Nielsen Southeast Asia Digital Consumer Report 2011
Nielsen Southeast Asia Digital Consumer Report 2011
http://www.gfkrt.com/asia/news_events/news/news_single/010477/index.en.htmlOther sources say 16M (TuoiTre)http://www.tuoitrenews.vn/cmlink/tuoitrenews/business/smartphone-sales-in-vietnam-to-rise-5pct-y-o-y-1.86417