future of mobile FOM event, London, November 2007, Tony Fish

2. Tony Fish – who am I and what makes me… me

3. I was born in

4. Amersham in March 1967

5. Growing up

6. I lived in

7. Watford

8. I liked university

9. so I went several times

10. My first degree was in

11. engineering, maths and computing

13. and I am part of the alumni

14. Post grad MBA

16. and I am part of the alumni

17. then another post grad in psychology

19. professionally

20. Fellow

21. Fellow Institution of Engineering and Technology

22. I am a chartered engineer CEng

23. I have worked for

25. Watford Electronics

31. and

33. who is advising

35. on

37. I also run

39. I read the following papers

40. I have read these books

41. I have written these books

42. I have one of these

44. And some of these

46. I bank with

48. My car is

50. This is my family

51. Nicky Ellie Millie

52. This is where I live

54. I like these

55. I support

57. I also support

59. I am part of these networks

61. I use these applications on the web

63. and these on the mobile

65. I blog here www.etribes.com /tonyfish

66. and here www.opengardens.net

67. My favourite web pages are all here

68. www.netvibes.com/mobileweb20

69. Which looks like this

71. so lets skip my favourite music

72. and my favourite films

73. and my favourite beer

74. and my favourite coffee

75. however these are my friends

76. and all this makes me, me

77. and this make me a

80. Location User individuality Personalisation Device pocketability Small Screen Micro payments Battery Awareness Size Weight Icon/ Bling 3 rd Party applications Usability Blogs Recommendation RSS SMS Content messaging Cross media services Games, gambling Audio video content Information Icon, logo, ringtones Portability Music Data driven Standardisation AJAX Open API Convergence IM Podcasting Navigation Mobile Search Affiliation wikis Folksonomy mashup Participation Web 2.0 Mobile Web 2.0 The long tail Social software Joy of use Remixability Services tags mtags metadata Voice to tag Voice Unified messaging Sync Me, identity Mobile content I am a tag Multilingual Search

81. Why mobile

82. It’s yours, its personal, it’s never shared, even with..

83. It’s always on, until the battery runs out

84. It’s always with you, until you loose it

85. It is at the point of consumption, unless you forget it

86. You can use it to do useful stuff, like payment

87. It is at the point of creation

88. providing

89. personalisation, location, attention & metadata to die for

99. The Intelligent web Harnessing collective Intelligence Harnessing collective Intelligence Data is the Intel inside End of the s/w Release cycle Light wt Programming models S/W above a Single device Rich user experience Web As A Platform Web 2.0 SaaS Source O’Reilly Media

100. mobile content Harnessing Collective Intelligence Capturing Content at the Point of inspiration Extending the web Mobile web 2.0 I am a tag my identity multilingual mobile access digital convergence mobile search AJAX/ widgets Uniquely mobile Location

104. Tony Fish – my digital footprint

105. Does not care where that I was born in

106. Amersham in March 1967

107. It ignores me growing up in

108. Watford

109. It does not care that I liked university

110. or that I went several times to

114. Or that I am professionally qualified

115. Fellow

116. Fellow

117. It positively disregards who I worked for

119. Watford Electronics

126. And that I run

128. It does not care who I advise

130. But it like that read the following papers

131. And have read these books

132. But will ignore what I have written

133. It does not want to know that I have one of these

135. Or any of these

137. Or that I bank with

139. the digital footprint likes to know my car is

141. But it glosses over my family

142. Nicky Ellie Millie

143. and where I live

145. But it knows I like these

146. It ignore the fact that I support

148. It wants to know that I am part of these networks

149. A small world

150. and I use these applications

152. That I blog here www.etribes.com /tonyfish

153. and here www.opengardens.net

154. It likes my favourite web pages

155. and my favourite music

156. and my favourite films

157. and my favourite beer

158. and my favourite coffee

159. And that these are my friends

160. All data from digital platforms - mobile, web and TV

161. makes

162. the digital me

167. and this is my parting thought

168. In the new kingdom

169. Loyalty is Dead

170. Trust is the Challenger

171. the Princes are Editors

172. the Princesses are Sense and Simplicity

173. Attention is Queen

174. Metadata is King

175. the implementation is more difficult

176. Our deliverables assist you in the move from separation, isolation and solitude to relationship, engagement and conversation. but be ready to exploit the converged 2.0 opportunity! company's currently operate within the constraints of 1.0 AMF Ventures provides consulting services which helps [email_address] + 44 (0) 7808 142121