Market Leadership in the new economy
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A powerful presentation on market leadership in the new economy
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Market Leadership in the new economy
- 1. Market leadership in the new economy.
- 108. Know what you want. Be specific in all things. Take Massive action. Measure what you are receiving. Stop what is not working immediately! Celebrate, continue, systemise and train what works. Model what other have done. Success leave seeds!
- 109. Thankyou.
Editor's Notes
- Tony, the search engines are now measuring traffic to sites as part of the ranking algorithm, much lower weighing than links, but still a valid thing to say.
- Tony Are your competitors ranking on these keywords? Are the search terms popular ? Are the search terms competitive? You want to try to rank for keywords that are popular but not too competitive.
- Notes for tony Type into google, “Free google adwords tool” .
- Martha need to replace this with a more recent copy of tony ’ s profile.
- So for example, it is possible to target female users in NSW between the age of 18 to 24 that have an interest in fashion and travelling.
- Tony make a joke of this, make sure you get seen everywhere!!! Then be seen everywhere – adwords, natural search, organic search .
- Tony Test and measure using the free google analytics tool, measure clicks, goals, conversions, a/B split testing online .
- Click maps (like a heat map). Email me and I ’ ll send you a link to a free tool .
- Tony: Give and you shall receive, lead and we shall follow, help first, receive second. Seth godin here as well, lead us, lead a tribe (online or offline) .