A primer for using LinkedIN - includes descriptions of Premium Services, research on how LinkedIN works with Google (using LinkedIN for SEO) and tactics on how to use LinkedIN on a daily basis

1. LinkedIN
Primer
Connections
FTW!
Tony Wright CEO & Founder 972-215-7167 @tonynwright

2. My History with LinkedIN
• Became a LinkedIN member on March 11, 2004
• I am a “Team Professional” member, meaning I pay 106.49/month for Premium
Features for me and some of my team
• When I first started using LinkedIN, I hacked it to get connections
• I got in trouble and lost my account for 2 months
• I didn’t start really utilizing LinkedIn for anything profitable until about 2 year ago
• Connect with me. I accept all connections. I’m a proud LION since day 1. My
profile is www.linkedin.com/in/tonynwright
@tonynwright

3. My Rank (it varies daily)
@tonynwright

4. What’s in My LinkedIN?
• Visually Enhanced Profile
• Increased appearances in
search
• Ability to see who’s viewed
my profile
• Profile View Analytics
• CRM Style contact connections
• 25 inmail credits
• Advanced Search Features
• Teamlink (we have 3
subscriptions)
• Saved Lead Lists
• Recommended Leads
@tonynwright

5. @tonynwright

6. Publishing on LinkedIN
• Publishing content on LinkedIN became a thing over the last year, being
rolled out in phases. Most people can now publish long-form content
• Your LinkedIN Homepage is now powered by Pulse, which shows you
content based upon your connections
• You can reach your connections with Pulse pretty well, especially if your
article gets traction
• LinkedIN Influencers get the most reach. You probably aren’t one and
won’t become one.
@tonynwright

7. Publishing on LinkedIN
• LinkedIN has a basic, but good primer on publishing long-form
content on their site at
http://help.linkedin.com/app/answers/detail/a_id/47445/~/long-form-
posts-on-linkedin---overview
• Go read the above if you want to know the nuts and bolts of
publishing on LinkedIn
@tonynwright

8. I’ve only posted 2 long-form posts
on LinkedIN
@tonynwright

9. Digital Sharecropping
• Ongoing debate – is publishing on LinkedIN Digital Sharecropping?
• Here’s my post on LinkedIn about Digital Sharecropping:
https://www.linkedin.com/pulse/article/20140415171149-336028-
my-attempt-at-digital-sharecropping
• TL;DR – I build LinkedIN’s brand when I publish on their platform, so
I don’t, even though I may lose business in the short-term. It’s a
marathon, not a sprint.
@tonynwright

10. SAMMORNEGRTNDE
• I wanted to see if I could keep a LinkedIN Pulse Post from being
indexed in Google
• I also wanted to see how long it took Google to index a Pulse Post
• I created a test post, using the word “SAMMORNEGRTNDE” which is a
nonsense word that showed no previous Google results
@tonynwright

11. SAMMORNEGRTNDE
@tonynwright

12. SAMMORNEGRTNDE Test Results
• The post was put on LinkedIN on August 12, 2014
• I checked every other day to see if the word SAMMORNEGRTNDE
showed up in Google
• Finally, on Friday, September 12 – 4.5 weeks after the the word was
posted (and the day after Pubcon), the word showed up in the SERPs
• As of now, I still have not found ANY way to insure that a LinkedIN
Pulse post can remain out of Google’s index
@tonynwright

13. Is LinkedIN Long Form content Duplicate
Content
• Content published on LinkedIN is, by default, designed to appear it
originate from LinkedIN.
– Here’s the code from Larry Kim’s LinkedIN Post about the SEO Code of Ethics
• <link rel="canonical"
href="https://www.linkedin.com/pulse/article
/20141103142649-14611789-why-seos-don-t-need-
a-code-of-ethics-from-sempo"
•
@tonynwright

14. Google thinks your content is LinkedIN’s –
but it’s still pretty smart
David Baker Blog David Baker SERP
@tonynwright

15. Google Indexes LinkedIN
• There are currently more than 500,000 LinkedIN Pulse articles indexed in Google
– Think about that – that many posts have been created in a very short amount of time.
• There is no doubt that there is value within the Walled Garden of LinkedIN for relevant Pulse posts
• Outside of LinkedIN, however, these posts must be super-relevant to a long-tail seacher to result in an
activity
– In fact, in most cases, if a Pulse post is not seen in LinkedIN, the author gets no credit (ok, that’s speculation,
but educated speculation)
• The question to ask before publishing is: Is this content so good that it’s going to create a desire for
action amongst my LinkedIN following – or would I be better to put it on my own site where I can
control the calls to action, and have better analytics insight into its performance?
@tonynwright

16. @tonynwright

17. So how do I use LinkedIN?
Who’s Looking At Me?
• The first thing I look at every
morning – because I’m
vain…And I want to know
who’s stalking me…
@tonynwright

18. So how do I use LinkedIN?
Who’s Looking At Me?
• The first thing I look at every
morning – because I’m
vain…And I want to know
who’s stalking me…
@tonynwright

19. Looking for links in all the right places
Find the ones that can link
• Inmail is the second best link-building
tool besides the old-fashioned
telephone.
@tonynwright

20. Check out who you are meeting with today
Make sure to look for who you both know
• I look up everyone I am
scheduled to meet with on
LinkedIN before the meeting.
To the right is who I met with
on Friday. He’s looking for a
job.
@tonynwright

21. Look at what your network is talking about
Participate. If something is good, let them know
• Always look at what your
network wrote. You want
them to do the same for you –
if it’s good, let them know.
Karma, you know. It’s not
always a bitch.
@tonynwright

22. Find your next Employee
For high level employees – there isn’t a better
place to find them than LinkedIN
• It costs a lot to post jobs on
LinkedIN – but in my
experience, the candidates are
worth the money.
@tonynwright

23. Look, there’s a lot to know. I wanted to add more. But I
stopped And I’ve just scratched the surface. Let’s do
Q&A.

24. Thank You! Lets connect!
Tony Wright CEO & Founder 972-215-7167
linkedin.com/in/tonynwright @tonynwright