The document discusses the "4 Good" initiative, which aims to increase charitable giving in local areas. It does this by building relationships between local businesses, community organizations, and residents. The initiative provides support to help smaller charities diversify funding and work more with businesses. It has established an easily recognizable brand to encourage local giving of time, skills, money and resources. The organization is seeing early successes and has ambitious expansion plans.

1. Increasing giving
‘conversation workshop’

2. Transforming Local Infrastructure
• Who in the room has...
• TLI funding?
• a ‘giving strand’ in TLI?
• Building relationships with business as a
TLI outcome?

3. Transforming Local Infrastructure
• Programme outcomes:
1. Frontline CSOs can access a wider range of high
quality support, networking and volunteering
brokerage opportunities and value them more highly
2. There is stronger local leadership for CSOs which
contributes to better partnerships with local
businesses and the local statutory sector.
3. Infrastructure organisations, including volunteering
infrastructure, are transformed so that they are more
efficient, effective and are able to learn and grow with
less dependence on state funding.

4. ‘4 Good’ our response – why?
• Traditional sources of funding increasingly
becoming scarce
• CSOs need to diversify their income and secure
resources in different ways
• However, smaller CSOs are often viewed as
‘unattractive’ causes and do not have the skills,
capacity or marketing budgets
• CSOs require support to maximise working with
local business or fundraising from the wider
community

5. What is ‘4 Good’?
A way of helping local people...
give
time and skills,
money and resources,
to local good causes

6. Why 4 Good?
• Need for local voluntary & community
groups to diversify income
• Less reliance on grants and contracts
• But....
• many have lost skills & lack capacity
• have low awareness / image with the public
to community fundraise and build
relationships with business

7. Why 4 Good?
• Low awareness with the public of how to
give time / money to local charitable
causes:
• “6 out of 10 potential volunteers don’t know
where to start” – Your Square Mile Research
• “Charities are increasingly relying on the older
generation for donations” – Charities Aid
Foundation Report

8. Why 4 Good?
• 4 Good provides a strong, locally
focussed, umbrella ‘brand’ to support local
charities and voluntary groups.

9. What is 4 Good ‘about’?
• Raising the aspirations of and pride in an
area
• Increasing charitable giving across the
area
• Building relationships between businesses
/ wider community and charitable
organisations for the benefit of all

10. 8 things we’ve learnt along the way...
1. Giving is about more than just money
2. Businesses care about the community
around them
• it provides their staff and customers
• Strong community = strong business
3. Make it easy for people to give – and have
a clear ‘offer’

11. 8 things we’ve learnt along the way...
4. Areas have lots of competing initiatives
• BITC, community connectors, Community
Foundation etc etc etc
4. You need something that is easy for the
public / businesses to understand and
get behind
5. Local CSOs want and value support in
relation to ‘giving’

12. 8 things we’ve learnt along the way...
7. Technology is great - but you need people
to build relationships
8. Increasing giving is a legitimate role for
infrastructure organisations

13. 4 Good and businesses
How can businesses give?
• Time — through employer supported volunteering
• One off ‘team challenges’ and time off to volunteer
• Skills — providing ‘pro bono’ business expertise or
mentoring
• Resources — donating materials or equipment
• Money — payroll giving, sponsored activity & tax
efficient donations

14. Finally
• Our aspiration to see’4 Good’ launched in
lots of areas, building a strong, recognisable
brand across the country that helps
encourage and support local giving of time
and skills, money and resources to local
good causes
• We see it as a useful tool in helping
infrastructure to re-think its role

15. Questions?

16. Licencing 4 Good
Model includes:
• Development of local ‘4 Good branding’
• Provision of a bespoke marketing toolkit, templates
and branding guidelines
• Provision of dedicated ‘4 Good’ website for your local
area
• A range of toolkits, forms and information
• Consultancy advice from our team, to turbo-charge
the set up and development of 4 Good in your area
• Access to a growing network of similar minded
organisations, for peer support and co-production

17. 4 Good and businesses
• How does the community benefit through
business involvement?
• Exchanging ideas & skills
• New volunteers
• Financial support for meeting community needs
• Build capacity to provide services that otherwise
might not be possible
• Supports the quality of life in the community

18. 4 Good and businesses

19. 4 Good and wider community
• Promoting ‘one off’ volunteering
• Saturday supermarket bag packing
• Fundraising events
• Take part ‘4 Good’

20. Fundraising
• Take part 4 Good

21. Online Shop

22. Achievements so far
• Over 45 businesses attending the launch in
September
• 700 twitter followers
• 20 active volunteers
• Over £2,000 raised, with a further £1,500
donated ‘in kind’ by local businesses

23. Achievements so far
• 5 businesses undertaking ‘team
challenges’
• A range of local businesses donating a
percentage from each sale to Tameside 4
Good
• E.g. Bradleys Bakers & Marlborough Motors
• O2 selling our wristbands in its local stores
• Helping the Pride of Tameside Business
Awards select its’ Charity of the Year

24. Ambitious plans for 2013 and beyond
• Programme of major events planned,
including:
• A large contingent of riders (30+) taking part in
the Manchester -Blackpool charity cycle ride in
July
• Being the ‘charity of the year’ for the Tameside
Triathlon in October
• A large charity abseil in the summer

25. Ambitious plans for 2013 and beyond
• ‘Lower key’ events in the borough
throughout the year, including:
• A series of ‘bag packing’ events in
supermarkets
• A number of business networking events
• Fund raising at a number of community events
– such as ‘I love Hyde’

26. Ambitious plans for 2013 and beyond
• Signing up a ‘media partner’
• We are developing a ‘£10 challenge’
initiative for schools and colleges, building
entrepreneurial skills with students with
profits going to Tameside 4 Good.
• Licencing the ‘4 Good’ model in other areas
• Wigan 4 Good launches in spring