Social Media Process
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This is an active learning slide deck that is being co-authored by 59 sport & conditioning students in the Limerick Institute of Technology.
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Social Media Process
- 1. Social Media Process A co-authored slide deck
- 2. Work in Progress Part of an active lecture in the Limerick Institute of Technology’s Sport & Conditioning programme. WIP
- 3. Co-authors of this slide deck Bernie Goldbach Aidan Butler Anthony Harte Colm Skehan Dan Fleming Kate Maher Lorna Daly Roseanne Kilbane Andrew Joyce Daniel Fleming Ciara Fogarty Denis Mullane John Paul Maher Rory Fleming Matthew Roche Ryan Warwick
- 4. And more co-authors of this slide deck Stefan Quirke Stephen Casey Stephen Sherry Shane Walsh
- 5. Even more co-authors of this slide deck Brendan Shaffick Brendan Egan David Cleary Joey Weatherill
- 6. Towards an efficient social media process Sharing efficient processes Mistakes to avoid Verifying content
- 7. Efficient Flow Leads back to your own place.
- 8. Grow your keyword presence Organic search will always remain a powerful referrer.
- 9. Create. Share. Review. Redo. You should reimagine content for different networks at different times.
- 10. Social Communities Monetize. The sharing economy is a simple click away from the cash economy.
- 11. Patreon Monetises Followers. When asked, your community will pay if you offer value on a consistent basis.
- 12. Patreon Monetises DTNS. More than 4000 listeners pay the Daily Tech News Show at least one dollar week.
- 13. Social Media through Effective Email Marketing. If you have more than 1000 regular readers or viewers or listeners, you should be able to effectively reach them with a weekly mailshot.
- 14. Avoid Common Mistakes Have a strategy. Integrate with other digital assets. Use images. Use hashtags. Use a consistent voice.
- 15. Have a Strategy Cut through the noise. A clear strategy leads to meaningful engagement.
- 16. Integrate with other digital assets. Do not put your digital content into siloes. Link accounts through profiles. Add social links to your email footers.
- 17. Use images. Images on the main Twitter timeline increase the size of your tweet. Images take longer to read. Put images on your core messages.
- 18. Use hashtags. Hashtags connect disparate conversations. In Ireland, #edchatie and #TBT cut across demographics. Hashtags can be hijacked.
- 19. Use a consistent voice. Business accounts should steer clear of personal anecdotes. If a business account becomes personal, it may become off-message. Trusted business accounts can be more effective than scrolling network news.
- 20. Know how to verify content. Don’t retweet a link before checking it. Be across channels. Spot and understand trends. Nurture a network of expert friends. Cite your source via h/t or link.
- 21. Social Media: Group Thoughts A co-authored Powerpoint resource.
- 22. Eureka Moments Shared in this co-authored Powerpoint deck.
- 23. "You can use both LinkedIn and Twitter to develop sport & conditioning contacts". --Daniel Fleming
- 24. "Good way to start networking with people in a similar profession". --Andrew Joyce
- 25. Beginners' Mistakes A co-authored Powerpoint resource.
- 26. "Using too many hashtags in the same tweet". --Daniel Fleming
- 27. How We Grew Our Social Networks A co-authored Powerpoint resource.
- 28. "It is as simple as following someone back and getting shout outs from followers". --Daniel Fleming
- 29. Helpful Shortcuts A co-authored Powerpoint resource.
- 30. "Get all the apps on your phones". --Andrew Joyce
- 31. To Be Continued This is a co-authored slide deck using PowerPoint Online. Completion Date: 2 November 2014
Editor's Notes
- This is a co-authored slide deck developed by sports & conditioning teams in the Limerick Institute of Technology (Thurles).
- This slide deck is the first draft of an active lecture delivered to 59 students in October 2014. Its final iteration will be published on November 6, 2014.
- Bernie Goldbach @topgold Aidan Butler @ Andrew Joyce @and_jiyd Anthony Harte @ Daniel Fleming @dan_fleming1 Ciara Fogarty @CFstrengthcoach Daniel Fleming @Dan_Fleming1 Ryan Warwick @RWsccoach10
- Shane Walsh @BPhysiques
- Patreon is a leading method of monetising community.
- Tom Merritt has mastered Patreon.
- Clever marketers know how to leverage email marketing processes.
- From Jeff Bullas: Less than 20 percent of businesses say that their social media strategy is mature. Social media users are inundated with information and messages every second of the day. Businesses that don’t have a strategy won’t ever cut through the clutter and deliver an effective message to their target audience. Creating a strategy includes having distinct and measurable goals, developing a clear social media policy, thinking through a brand’s social media voice, and planning out a content calendar with end goals in mind. Without a clear strategy, businesses could create the best content on the web, but receive little to no engagement.
- From Jeff Bullas: Social media works best when integrated with other digital marketing efforts. One mistake many businesses make is to leave their social media accounts on islands. Not only should the accounts be linked together through profiles, but they should also be directly tied to websites, emails and paid search advertising campaigns. Not connecting these accounts reduces the amount of reach each asset has separately.
- From Jeff Bullas: Images on twitter cause tweets to take up more space on the feed and help drive engagement. Tweets that include an image have 200 percent more engagement than tweets without images. While an image may not be appropriate for every tweet, businesses should include one whenever possible to help draw attention to their message.
- From Jeff Bullas: Hashtags are a great way for businesses to insert themselves into conversations and trending topics that make sense, while also doubling engagement. For example, businesses can use the hashtag #throwbackthursday, or #TBT, to cash in on one of social media’s longest lasting regular Thursday conversations. For this hashtag, it makes sense to post an old image or ad, because it flows with the conversation. Using a new ad or product image would stand out and seem promotional. Using strategically chosen hashtags can help businesses find their target audience, reach non-followers in large numbers and help grow a brand’s influence.
- From Jeff Bullas: A business’ Twitter account should be used for business, not personal anecdotes. While unique, funny and chatty messages can make a Twitter account seem more “human,” getting into arguments, insulting other brands or using it to advance the unrelated interests of executives pushes the platform off-message and can create backlash. Brands shouldn’t have their Twitter account act and sound like a robot either. Repeatedly sending out the same messages can create ill will from consumers as well. The key is to find a happy middle ground where the brand’s voice is consistent, caring and human at the same time.
- Lessons learned from Storyful.
- Developed as part of the social media module in the sports & conditioning degree programme at the Limerick Institute of Technology.All of the slides in this deck will be updated during the course of the Fall Semester 2014.
- Developed as part of the social media module in the sports & conditioning degree programme at the Limerick Institute of Technology.
- Thoughts from @Dan_Fleming1 on the process of developingcontacts.
- Thoughts from @And_Jiyd on getting started.
- Developed as part of the social media module in the sports & conditioning degree programme at the Limerick Institute of Technology. too much hashtagging #mistake Daniel Fleming i made the mistake of bad mouthing someone on twitter without thinking... bad idea! @Roryyf Not enough posts on social media - Andrew Joyce
- Thoughts from @Dan_Fleming1 about a beginner's mistake.
- Developed as part of the social media module in the sports & conditioning degree programme at the Limerick Institute of Technology. Following for followers, liking for likes, etc. - Andrew Joyce
- Thoughts from @Dan_Fleming1 about growing a network.
- Developed as part of the social media module in the sports & conditioning degree programme at the Limerick Institute of Technology. CTRL V = PASTE. Daniel Fleming
- Thoughts from @And_Jiyd about using handheld technology.
- This co-authored slide deck will be completed as part of an active lecture series delivered in the social media module in the Limerick Institute of Technology's Sport & Conditioning programme.