Infographic offering 10 tips on audience development for content marketing. Features advice from Ann Handley, Jeff Rohrs, Scott Abel, Scott Stratten, Scott Monty, Brian Clark, Heidi Cohen, Leigh Blaylock, Adele Ravella and Jonathon Colman. Companies contributing to this infographic include: MarketingProfs, ExactTarget, Unmarketing, SHIFT, Copyblogger, Red Hat and Facebook. This infographic was developed by TopRank Online Marketing (toprankmarketing.com)

1. CONTENTMARKETINGWORLD.COM | SEPTEMBER 8-11, 2014 | CLEVELAND, OH
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How Well Does Content Marketing
Perform for Your Audience?
Without audience, content marketing is as mad as a hatter.
Luckily, you can learn audience development from some of
the top marketing minds in the content marketing world
with these 10 tips from the Audience Development eBook.
ANN HANDLEY @annhandley
CHIEF CONTENT OFFICER, MARKETINGPROFS
Does your content lead readers on a journey, or
does it merely stuff them as leads into a pipeline?
JEFF ROHRS @jkrohrs
PRESIDENT, EXACTTARGET
Publication is not distribution and a content marketing
strategy without audience development is no strategy at all.
SCOTT ABEL @scottabel
CONTENT MARKETING STRATEGIST, THE CONTENT WRANGLER
Creating compelling content is a requirement, but it’s
not enough. Start thinking of prospects as audience.
SCOTT MONTY @scottmonty
EXECUTIVE VP OF STRATEGY, SHIFT
If you care about the kind of audience you attract, figure
out your story & what action you want them to take.
SCOTT STRATTEN @unmarketing
PRESIDENT AT UNMARKETING
Not once have we shared a brand’s content because
it was Tuesday at 1pm. People share emotions.
BRIAN CLARK @brianclark
CEO, COPYBLOGGER
To please your audience, research their problems & desires,
observe their content interactions & iterate to improve.
HEIDI COHEN @heidicohen
PRESIDENT, RIVERSIDE MARKETING STRATEGIES
Attracting an audience that converts to high quality leads requires
knowing your target, creating, curating & integrating content.
ADELE REVELLA @buyerpersona
PRESIDENT, BUYER PERSONA INSTITUTE
Over-emphasis on content marketing deliverables can ignore
knowing an audience. Listen, engage peers & build personas.
LEIGH BLAYLOCK @leighblaylock
MANAGER OF CONTENT MARKETING, RED HAT
Don’t waste your time or your prospect’s time by creating
content without being thoughtful of your audience.
JONATHON COLMAN @jcolman
CONTENT STRATEGIST, FACEBOOK
Develop empathy for the people using your content
through context, curiosity & real-time feedback.
WANT TO KNOW MORE?
www.contentmarketingworld.com
Cleveland, Ohio
September 8 - 11, 2014
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This infographic was created by TopRank® Online Marketing
*All statistics courtesy of B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs