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B2B Influencer Marketing - Hype or Hope for B2B?

Influencer Marketing is a hot topic but for B2B marketers, is it mighty hype or great hope for B2B companies?

Lee Odden of TopRank Marketing is the recognized authority on B2B influencer and content marketing. In this presentation, he outlines top influencer marketing trends, research and 3 examples of how major B2B brands like Dell, Oracle and SAP are raising the bar on content marketing by working with influencers.

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