Infographic offering tips on content marketing ROI from speakers at Content Marketing World. 10 tips from Nicole Smith, Joe Pulizzi, Jay Acunzo, JoAnn Sciarrino, Michael Brenner, Andrew Davis, Julie Fleischer, Robert Rose, Pawan Deshpande and Ardath Albee. Companies contributing include: Dell, Content Marketing Institute, Curata, Kraft Foods, NewsCred and UNC Chapel Hill. This infographic was created by TopRank Online Marketing.

1. CONTENTMARKETINGWORLD.COM | SEPTEMBER 8-11, 2014 | CLEVELAND, OH
Get the eBook
— http://tprk.us/cmroi14
Understand Why Before ROI
10 Tips on Better Content Marketing
Performance Measurement
Measuring content marketing ROI is many things but it is rarely the same thing
for every company. From monitoring KPIs for editorial optimization to tracking
correlations to business performance, ROI can be white rabbit elusive. Find your
way through the rabbit hole with this expert content marketing ROI advice.
JOE PULIZZI @joepulizzi
CEO, CONTENT MARKETING INSTITUTE
Skip analytics reports for your CMO. Instead, focus measurement
reporting on performance: sales, cost savings, and customer retention.
JULIE FLEISCHER @jfly
DIRECTOR, DATA + CONTENT + MEDIA, KRAFT FOODS
Without attributable sales results, you must get creative
measuring content ROI through cost savings, marketing
efficiency, and specialized insights.
MICHAEL BRENNER @BrennerMichael
HEAD OF STRATEGY, NEWSCRED
Content marketing is the thing that will save marketing itself,
because it works. Track costs, measure results & trace those
metrics back to business value.
NICOLE SMITH @NicoleSatDell
MANAGING EDITOR, TECH PAGE ONE, DELL
"Get real" with content by surveying your audience, through
usability testing, listening socially & folding that data into
your content strategy.
ANDREW DAVIS @TPLDrew
AUTHOR, BRANDSCAPING
The more you focus on measuring market size vs. market
share, the more revenue you’ll generate. Create content to
grow your entire market.
ARDATH ALBEE @ardath421
CEO & B2B MARKETING STRATEGIST, MARKETING INTERACTIONS
Determining ROI in the B2B space takes creativity. Measure
content relevance to boost performance & manage content
quality to increase sales follow through.
ROBERT ROSE @Robert_Rose
CHIEF STRATEGY OFFICER, CONTENT MARKETING INSTITUTE
Traditional ROI measures are flawed. Focus on measuring
content, vs. teams, both quality and quantity, and see ROI as
progress, not a destination.
PAWAN DESHPANDE @tweetsfrompawan
CEO, CURATA
To gain insight for more effective content marketing strategy,
focus on 3 metrics: performance, operations & ROI.
JOANN SCIARRINO @JoSciarrino
KNIGHT CHAIR, DIGITAL ADVERTISING & MARKETING, UNC CHAPEL HILL
Your brand lives in the consumer's mind. Measure the
emotional or brand attachment between people and brands.
JAY ACUNZO @jay_zo
DIRECTOR OF PLATFORM & COMMUNITY, NEXTVIEW VENTURES
Determine the biggest problem facing your buyers
and create a resource that solves that problem.
WANT TO KNOW MORE?
www.contentmarketingworld.com
Cleveland, Ohio
September 8 - 11, 2014
sponsored by:
This infographic was created by TopRank® Online Marketing
*All statistics courtesy of B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs