Content Marketing Strategy Infographic featuring tips from Content Marketing World speakers: Rebecca Lieb, Alan Porter, Rick Short, Paull Young, Jascha Kaykas-Wolff, Jen Dennis, Gurdeep Dhillon, David Jones, Brian Kardon, Jesse Noyes, Jeff Charney, Bruce McDuffee. Brands represented include: Altimeter Group, Caterpillar , Indium Corporation, charity: water, BitTorrent, SAP, John Deere , Lattice Engines, Kapost, Progressive Insurance, and Boeing. This infographic was created by TopRank Online Marketing.

1. CONTENTMARKETINGWORLD.COM | SEPTEMBER 8-11, 2014 | CLEVELAND, OH
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What's the Story with Content Marketing Strategy?
You don't have to fall down a rabbit hole
to get expert content marketing advice.
To jump start your content marketing
success, check out these 12 tips from
the Content Marketing Strategy eBook.
REBECCA LIEB @lieblink
ANALYST, ALTIMETER GROUP
“Content strategy is the
infrastructure of content
marketing. Without answers to
‘why’ & ‘how’ the result is chaos.”
JEFF CHARNEY @jeffcharney
CMO, PROGRESSIVE INSURANCE
"Still thinking Content is King? The
greatest content in the world
won’t work out of context. Context
is Queen.”
BRUCE MCDUFFEE @brucemcduffee
SENIOR MANAGER, CONTENT
MARKETING, BOEING
“Want to drive revenue with content
marketing? Help your target audience
be better at something.”
ALAN PORTER @alanjporter
CMM, CATERPILLAR INC.
“Don’t base global content on
geography alone. Localize by region
& a mix of culture, industry & market
knowledge.”
OF THE 11%
MARKETERS
66%
OF THE
HAVE A DOCUMENTED CONTENT STRATEGY
GURDEEP DHILLON @gurdeepd
VP, CUSTOMER LOB MARKETING, SAP
“Modern marketing is about taking
risks & not being afraid to fail.
Recognize & learn from failures,
then move on.”
PAULL YOUNG @paullyoung
DIRECTOR OF DIGITAL, CHARITY: WATER
“Does your content inspire you to
share? You can never fail by making
customers, prospects & employees
feel inspired.”
OF THE
MARKETERS
86%
RICK SHORT @RickShort21
DIRECTOR OF MARKETING COMM,
INDIUM CORPORATION
"Establish a unique, honest, &
consistent voice. You can’t be
everything to everyone. Go to market
as yourself.”
JASCHA KAYKAS-WOLFF @kaykas
CMO, BITTORRENT
"Look to your community for
content to augment and help
promote. The proverbial win-win
is not a myth.”
46%
OF THE
HAVE SOMEONE WHO OVERSEES CONTENT MARKETING STRATEGY
BRIAN KARDON @bkardon
CMO, LATTICE ENGINES
“Content Marketing is the fuel that is
propelling the marketing engine &
touches all aspects of a customer's
experience.”
JESSE NOYES @noyesjesse
SENIOR DIRECTOR OF CONTENT
MARKETING, KAPOST
“Leaving buyers confused &
wandering is for fairy tales. Lead
them by using unified content, CTA &
campaign flow charts.”
DAVID JONES
PUBLICATIONS MANAGER,
JOHN DEERE
“Enlist the best writers, photographers
& videographers you can; listen to &
trust their judgment. You’ll be ahead
of the game.”
JEN DENNIS @jendennis2000
CONTENT STRATEGY &
MARKETING CONSULTANT
"New channels, formats & ways to
interact will pop up, so weave
experimentation into the fabric of
your content marketing strategy.”
WANT TO KNOW MORE?
www.contentmarketingworld.com
Cleveland, Ohio
September 8 - 11, 2014
sponsored by:
This infographic was created by TopRank® Online Marketing
*All statistics courtesy of B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs