17. MY IDEA IS I like his idea!
GREAT!! What do you think?
Mass media Social media
18. MY IDEA IS I like his idea!
GREAT!! What do you think?
Mass media Social media
19.
20.
21. 3
Friends
Family
Online product reviews
Product web sites
Discussion forums
Search engines
SNS
Social media sites
TV
TV
News sources
Influential bloggers
None of the above
Unknown peers
0% 10% 20% 30% 40% 50% 60% 70%
8
22.
23.
24.
25.
26.
27. Toru Saito http://www.amazon.co.jp/dp/4900790052/
Lady Gaga
Takeshi Kato