Successfully reported this slideshow.
Your SlideShare is downloading.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
2
What is social media?        “Social media      is people having   conversations online.”         “                       ...
from Flickr Criative Commons,Oscar Berg, www.thecontenteconomy.com
Dell laptop Explosions (2006)     Comcast Technician Sleeping (2006)United Breaks Guitars (2009)    Domino’s Pizza Gross E...
“Brands, Speak with, not consumers, but human.” by Leo Burnett (                                                          ...
61%                                     52%                               48%                         39%                 ...
Background Music :
to                SO LO MO     5%                        SO   LO   MO                  95% (135         ) (7       )      ...
SO/LO
Groupon
SO/LO/MO
FacebookCheckin Coupon
SO/LO/MO
Deasel QR Like
SO/LO/MO
Deasel QR Like
SO/LO/MO
4FoodCustom Burger
SO/LO
Renault RFID Like
SO/LO/MO
RedLaser + Milo
LO/MO
TESCOVirsual Super
SO/MO
Star Player
SO/LO/MO
Decode Jay-Z with Bing
N-Academy (NTT   ) 0570-09-1172
Socialmedia Dynamics               ⽴立立                    ⽉月             ⻫斉                                               ...
:   @toru_saito:       in the looop
[O2O講演]ソーシャルシフトver2.2.0
[O2O講演]ソーシャルシフトver2.2.0
[O2O講演]ソーシャルシフトver2.2.0
[O2O講演]ソーシャルシフトver2.2.0
[O2O講演]ソーシャルシフトver2.2.0
[O2O講演]ソーシャルシフトver2.2.0
[O2O講演]ソーシャルシフトver2.2.0
[O2O講演]ソーシャルシフトver2.2.0
[O2O講演]ソーシャルシフトver2.2.0
[O2O講演]ソーシャルシフトver2.2.0
[O2O講演]ソーシャルシフトver2.2.0
[O2O講演]ソーシャルシフトver2.2.0
[O2O講演]ソーシャルシフトver2.2.0
[O2O講演]ソーシャルシフトver2.2.0
[O2O講演]ソーシャルシフトver2.2.0
[O2O講演]ソーシャルシフトver2.2.0
[O2O講演]ソーシャルシフトver2.2.0
[O2O講演]ソーシャルシフトver2.2.0
Upcoming SlideShare
Loading in …5
×

14

Share

Download Now Download

Download to read offline

[O2O講演]ソーシャルシフトver2.2.0

Download Now Download

Download to read offline

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

[O2O講演]ソーシャルシフトver2.2.0

  1. 1. 2
  2. 2. What is social media? “Social media is people having conversations online.” “ ” Reference: Harish Dabasia
  3. 3. from Flickr Criative Commons,Oscar Berg, www.thecontenteconomy.com
  4. 4. Dell laptop Explosions (2006) Comcast Technician Sleeping (2006)United Breaks Guitars (2009) Domino’s Pizza Gross Employees (2009)
  5. 5. “Brands, Speak with, not consumers, but human.” by Leo Burnett ( ) CANNES LIONS INTERNATIONAL 2010 Advertising Festival → 2011 Festibal of Creativity
  6. 6. 61% 52% 48% 39% 34% 30% 29% 27%0% 10% 20% 30% 40% 50% 60% 70%
  7. 7. Background Music :
  8. 8. to SO LO MO 5% SO LO MO 95% (135 ) (7 ) , eBay
  9. 9. SO/LO
  10. 10. Groupon
  11. 11. SO/LO/MO
  12. 12. FacebookCheckin Coupon
  13. 13. SO/LO/MO
  14. 14. Deasel QR Like
  15. 15. SO/LO/MO
  16. 16. Deasel QR Like
  17. 17. SO/LO/MO
  18. 18. 4FoodCustom Burger
  19. 19. SO/LO
  20. 20. Renault RFID Like
  21. 21. SO/LO/MO
  22. 22. RedLaser + Milo
  23. 23. LO/MO
  24. 24. TESCOVirsual Super
  25. 25. SO/MO
  26. 26. Star Player
  27. 27. SO/LO/MO
  28. 28. Decode Jay-Z with Bing
  29. 29. N-Academy (NTT ) 0570-09-1172
  30. 30. Socialmedia Dynamics        ⽴立立         ⽉月       ⻫斉    1 ⾦金金            ⽤用                         ⽇日                                                                                                                         ⽇日⽴立立                                     ⽇日                                     ⾳音
  31. 31. : @toru_saito: in the looop

    Be the first to comment

    Login to see the comments

  • sma_so

    Jul. 28, 2011
  • ripper0217

    Aug. 1, 2011
  • YuyaYamazaki

    Aug. 2, 2011
  • tnm4129

    Aug. 10, 2011
  • naru1214

    Aug. 20, 2011
  • takafumiinagawa

    Aug. 25, 2011
  • barista

    Aug. 28, 2011
  • SuguruYanaka

    Oct. 13, 2011
  • yukiouoi

    Oct. 27, 2011
  • HiroshiKato1

    Dec. 21, 2011
  • KojiShimizu

    Feb. 5, 2012
  • hoshitonakamura

    Apr. 19, 2012
  • AmiMorikawa

    Jun. 14, 2013
  • Tai02

    Nov. 9, 2014

Views

Total views

31,798

On Slideshare

0

From embeds

0

Number of embeds

20,559

Actions

Downloads

310

Shares

0

Comments

0

Likes

14

×