ソーシャルメディアのビジネス活用最前線Ver1.1.0
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The document contains data from surveys on social media usage: - People ages 18-34 spend the most time on social media, with over 83% using sites like Facebook for 30+ minutes daily. Usage declines with age. - Twitter grew significantly between 2009-2010, from 315 million users to over 700 million, showing the rise of mobile social networks. - When shopping, over 50% of people are influenced most by online product reviews, friends, and family recommendations rather than advertising or blogs. Social media is becoming a major influence on purchasing decisions.
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ソーシャルメディアのビジネス活用最前線Ver1.1.0
- 5. • • • •
- 11. 0-11 12-17 18-24 25-34 35-44 45-54 55-64 65- 100% 18- 12- 83% 25- 35- 67% 45- 55- 50% 65- 33% 17% 0- 0% 2008 2009 2010 2011 2012 2013 2014
- 15. 2009/8 2010/2
- 17. Twitter 315 2010 7 NTT
- 18. ( )
- 34. SPA Neo SPA POS Social GAP ZARA Commerce ☓ ☓ ☓ ☓
- 41. 3 Friends Family Online product reviews Product web sites Discussion forums Search engines SNS Social media sites TV TV News sources Influential bloggers None of the above Unknown peers 0% 10% 20% 30% 40% 50% 60% 70% 8
- 43. • • •
- 44. < <
- 46. SNS SNS
- 54. Facebook - Payvment
- 59. Twitter,SNS
- 67. 2009 2010
- 75. Back to the Realworld
- 77. : @toru_saito : in the looop