Millennials are at the forefront of a seismic shift in business that could be worth $335 billion by 2030 (according to PWC data). How is Uber worth $40 billion or Airbnb $20 billion? The reason is the evolving needs of the Millennial consumer and a new generation of business models delivering a better Shared Experience. Find out what this consumer wants and how that's driving the Sharing Economy in this new presentation:
39. www.TotalYouthResearch.com
CHANGE
Mobile Millennials Changing Business
Access Experience
Mobile Customer
Experience
The Sharing
Economy
AutoHealth Retail Finance Travel
Millennial
customer
expectations
Mobile
enabled
disruption
Vertical
sectors
affected
Lookup
Culture
40. www.TotalYouthResearch.com
“Here is a generation
that has grown up
comfortable with
the idea of sharing.
What’s interesting is
that while Gen Y is
comfortable with
that concept, Gen
Z will expect it.”
74. www.TotalYouthResearch.com
“30 years ago, extreme
sports were rare
because young people
didn’t need them: they
played on construction
sites, ate peanut
butter sandwiches and
cycled without
helmets. Heck, they
even went to school
when it snowed.”
84. www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
1. Market Size
2. New Business Models
3. New Consumer Drivers
4. Economic Factors
5. Social Isolation
6. New Dynamics of Trust
85. www.TotalYouthResearch.com
“As marketing is the
key difference
between success and
failure, we are now
witnessing the birth
of business models
where the
marketing is
baked into the
service day one.”
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SOCIAL ECONOMIC
TECHNOLOGYBUSINESS
Decline in social
interaction
esp. unstructured,
offline, analog face-to-
face interaction
Growth in Sharing
Economy business
models. Importance of
peer-to-peer
recommendation and
word of mouth
Access to information
via mobile and online.
Growing ability to
implement and
acceptance of peer
based review platforms
Pressure on ownership
of material goods. Rise
in personal / student
debt for Gen Y & Z
GROWTH IN
SHARING
ECONOMY
102. www.TotalYouthResearch.com
Get the ulBmate
guide to youth
generaBons Y & Z
Get answers to these 3 quesBons:
Who are they?
What do they want?
How do we give it to them?
www.totalyouthresearch.com/total-‐youth-‐handbook