Introducing Totango DNA-CX - The Heart of Zoe
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At Customer Success Summit 2017, we introduced the world to Zoe™. Zoe opens up customer success to the entire company and makes it everyone’s business. The data technology behind Zoe is what makes it truly revolutionary, though. Totango Co-founders Guy Nirpaz, CEO and Oren Raboy, VP of Engineering, reveal DNA-CX, the data architecture that doesn’t require perfect data to get started and provides real-time customer context immediately. Watch the 30 min webinar: http://customer-success-resources.totango.com/h/i/339305283-introducing-totango-dna-cx-the-heart-of-zoe
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Introducing Totango DNA-CX - The Heart of Zoe
- 1. DNA-CXTM The Heart of Co hosted by Guy Nirpaz, CEO & Oren Raboy, VP Eng.
- 2. WHAT IS ?
- 3. modern, light-weight, customer successNEW
- 4. Let’s start with a demo of Zoe
- 5. People are excited about Zoe! Zoe should be called Beth, it saves me and my team so much time! Hi Cecilia, Zoe’s awesome! I like it (her?) and am spreading the word among our organization about it! Hi Oren, Quick note that might be interesting to you on how Zoe is used: I heard it from a sales person, who was showing out data to a customer during an account meeting. He wanted to show how usage and adoption are increasing and did it with Zoe over Slack on his phone. Customer loved it!
- 10. 1 2 3 Access Participate Impact democratize customer data make accessible to anyone when cross functional teams can self organize and participate in addressing customer needs initiatives and customer causes are created and customer impact is made
- 11. Zoe responds immediately to your requests @Zoe, tell me about client-X Here you go, Guy… Account: Client-X Status: Paying Subscription: $100K Renewal Date: Next quarter Health: Good Usage: Trending up Support Tickets: 3 Success Manager: Jim More Info…
- 12. Product Usage Service Requests Touch pointsUsers Customer Feedback Financial Access to DNA-CXTM
- 13. DNA-CXTM Dynamic No-Schema Active - Customer IndeX Product Usage Service Requests Touch pointsUsers Customer Feedback Financial organic customer centric data model
- 14. Models your customers and your business DNA Loves ‘dirty’ data, start with what you’ve got and improve over time Tracks signal change over time and triggers actions (proactive) DNA-CXTM The Heart of
- 15. Questions?
Editor's Notes
- You can make a bigger impact
- Operational freedom No-Schema – there’s no concept of incomplete
- Operational freedom No-Schema – there’s no concept of incomplete