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UX is not UIAn Introduction to UX
Pithan Rojanawong | Growth Hacking Asia
Sep 25, 2015
UX is not UI: An introduction to UX
So what is UX (and UI)?
Why UX?
Real world example
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
UI design is not
the solution
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
UX reframe this question
“What do we want to make?”
instead, ask
“What do we want to achieve?”
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
Business goals
Satisfied customers・Engaged prospects・Smarter and
more relevant content・Seamless usability・Improved
engagement・Social shares・Word-of-mouth marketing・
Brand recognition・Conversions・E-Commerce sales
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
This is the user interface of a website
Krungthai-AXA Life Insurance Website
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
UX needs to ask why?
…and find the answers with data
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
UI User Interface
UX User Experience
How people interact with websites/mobile apps/products
How they feel while they’re using them
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
UI User Interface
UX User Experience
How people interact with websites/mobile apps/products
How they feel while they’re using them
Technical
Emotional
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
What does UX expert do
A senior UX role could be responsible
for user research, tests, coordinating
between product owners, stakeholders,
developers, designers
without touching UI design or even have the
skills to
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
So What does UX
actually mean?
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
User research・User interviewing・Gathering statistics・
Personas・Information architecture・Creating wireframes・
Prototyping・Usability・User interface・Visual design・
Interaction design・Content strategy・Accessibility・Working
closely with developers・Communication with stakeholders
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
User research・User interviewing・Gathering statistics・
Personas・Information architecture・Creating wireframes・
Prototyping・Usability・User interface・Visual design・
Interaction design・Content strategy・Accessibility・Working
closely with developers・Communication with stakeholders
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
UI is an important
(and big) part of UX
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
Via: asinthecity.com
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
A skillful UX designer will focus
on the users by getting to know
who they are, what they want,
identify problems, and try to
solve the problems
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
A skillful UI designer will use
insights to design and develop
user interface that will help
solve the problems
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
Identify problems
User stories
Experiments
Information architecture
Wireframes
UI design
Mock-ups
Prototypes
Production
UX
UI
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
UX at Krungthai-AXA Life
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
UX Designer
Product Owner
Developer
UI Designer
ActuaryContent Specialist
Business AnalystProject Manager
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
So, what is UX?
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
UX design is a strategic process
aims to create a product (or
website/mobile app) that users will
find easy to use, and quickly
understand.
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
UX Fundamentals Workshop
OCT 31, 2015
• Analyzing user data & creating personas
• Logic & content
• Content strategy
• Information architecture
• Design for multi device
• Wireframe & prototyping
• Usability testing
• Tools for UX design
Contact Growth Hacking Asia
Thank You
Source: Presentations on UX vs UI by Bruno Mendes,
Nicolas Demange,
and Centerline Digital
UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

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UX is not UI: An introduction to UX

  • 1. UX is not UIAn Introduction to UX Pithan Rojanawong | Growth Hacking Asia Sep 25, 2015
  • 3. So what is UX (and UI)? Why UX? Real world example UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
  • 4. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UI design is not the solution
  • 5. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UX reframe this question “What do we want to make?” instead, ask “What do we want to achieve?”
  • 6. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 Business goals Satisfied customers・Engaged prospects・Smarter and more relevant content・Seamless usability・Improved engagement・Social shares・Word-of-mouth marketing・ Brand recognition・Conversions・E-Commerce sales
  • 7. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 This is the user interface of a website Krungthai-AXA Life Insurance Website
  • 8. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UX needs to ask why? …and find the answers with data
  • 9. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UI User Interface UX User Experience How people interact with websites/mobile apps/products How they feel while they’re using them
  • 10. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UI User Interface UX User Experience How people interact with websites/mobile apps/products How they feel while they’re using them Technical Emotional
  • 11. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 What does UX expert do
  • 12. A senior UX role could be responsible for user research, tests, coordinating between product owners, stakeholders, developers, designers without touching UI design or even have the skills to UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
  • 13. So What does UX actually mean? UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
  • 14. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 User research・User interviewing・Gathering statistics・ Personas・Information architecture・Creating wireframes・ Prototyping・Usability・User interface・Visual design・ Interaction design・Content strategy・Accessibility・Working closely with developers・Communication with stakeholders
  • 15. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 User research・User interviewing・Gathering statistics・ Personas・Information architecture・Creating wireframes・ Prototyping・Usability・User interface・Visual design・ Interaction design・Content strategy・Accessibility・Working closely with developers・Communication with stakeholders
  • 16. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UI is an important (and big) part of UX
  • 17. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 Via: asinthecity.com
  • 18. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 A skillful UX designer will focus on the users by getting to know who they are, what they want, identify problems, and try to solve the problems
  • 19. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 A skillful UI designer will use insights to design and develop user interface that will help solve the problems
  • 20. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 Identify problems User stories Experiments Information architecture Wireframes UI design Mock-ups Prototypes Production UX UI
  • 21. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UX at Krungthai-AXA Life
  • 22. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UX Designer Product Owner Developer UI Designer ActuaryContent Specialist Business AnalystProject Manager
  • 23. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 So, what is UX?
  • 24. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UX design is a strategic process aims to create a product (or website/mobile app) that users will find easy to use, and quickly understand.
  • 25. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UX Fundamentals Workshop OCT 31, 2015 • Analyzing user data & creating personas • Logic & content • Content strategy • Information architecture • Design for multi device • Wireframe & prototyping • Usability testing • Tools for UX design Contact Growth Hacking Asia
  • 26. Thank You Source: Presentations on UX vs UI by Bruno Mendes, Nicolas Demange, and Centerline Digital UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015