50 Shades of Millennials: What seduces us into buying online? We polled 555 millennials on their shopping habits, which brand sites they have gone to, and why. Wait until you see the results! *Data powered by OpiaTalk, the hyper-conversion widget for any brand.

1. Never
4%
Daily
14%
Weekly
39%
Monthly
16%
Rarely
28%
We asked Millennials:
How often do you visit a brand site?
(Not aggregators like Amazon, eBay, Etsy, etc.)
$0-24,999
$25,000-49,999
$50,000-74,999
$75,000-99,999
$100,000-124,999
$125,000+
16%
35%
25%
11%
6%
7%
Number of sexy people: 555
Average year sexy
people were born:
66%
34%
Women
Men
Why did you go to the site?
Just to browse
Had a product in mind
Other
46%
43%
11%
Did you end up buying something?
No: 80%
Oh yeah, baby: 20%
If yes, what did you get?
Other
25%
Clothing
& Shoes
45%
Electronics
15%
Health &
Beauty
6%
Books
6%
Jewlery
3%
If not, why not?
17%
22%
21%
22%
7%
No promos or deals happening
I was just comparing prices
Products were too expensive
Can’t remember
Just browsing
Of those who had a product
in mind, how many actually
made a purchase: 33%
6%
Over 272 other
brands listed.
80%
20%
However, these only represent 20% of the brands
listed. The other 80% were as diverse as the
positions in the Kama Sutra.
What was the last brand site you went to?
Who was on top:
Apple
J.Crew
Target
Nike
Nordstrom
H&M
Lululemon
Victoria’s Secret
Banana Republic
Best Buy
= One sexy person
Our favorite responses to
“What did you buy?”:
“A fresh sea urchin.” –26,
“5 bricks of silver. The big ones.
A whole paycheck’s worth. Why?
Because I think saving for the future
is really really important.” –27,
“Books! As in real ones. With paper. Amazon still sells
those, amazingly enough.” –26,
What’s seducing us into buying online?
1988
Of those with just the intent
to browse, how many ended
up making a purchase:
DATA POWERED BY The hyper-conversion widget
for any brand