Enterprise Sales: How We Get A 15% Response Rate: Actual examples of OpiaTalk's successful strategies with fun and edgy outbound marketing and sales initiatives.

1. Creative Emailing:
Getting through the clutter
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2. Third E-Mail Follow-Up
Multiple Choice Humor
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3. Hi, ___:
I’ve reached out a couple times with no response (honestly, it’s kept me up at night) so I wanted
to try something different.
Select the choice that applies for the lack of response:
A. You think I’m annoying. Well, at least my mom loves me and what I have to say. You, however,
cannot deny that I’ve been fairly informative up to this point.
B. You never received my previous emails. Not sure I believe you, because I’ve been rather
diligent. But to recap, we are OpiaTalk, you are Retailer X, and we help retailers just like retailer
convert organic traffic at 4-6x the industry average, plus drive opted-in leads. Oh, and we’re
pay-per-performance so we only make money when you do.
C. You are really, really busy. Totally understandable but keep in mind that even the president
has time to play golf. Less than 10 minutes with me won’t hurt.
If you’ve made it this far, hopefully you realize I’m trying to be funny (hopefully I succeeded or
this is really ... awkward). All jokes aside, I’d love time later this week to go over the demo I sent
you.
Looking forward to your response,
Dave

4. Subject: Re: Reaching Out From OpiaTalk
Hi Dave,
Ok- already ;)
How about a chat on next Friday after 10:30.
Thanks,
Response #1
@OpiaTalk

5. Response #2
@OpiaTalk
Subject: Re: Reaching Out From OpiaTalk
Ok
you
had
me
at
annoying.....
My
apologies,
I
travel
50%
of
the
=me
and
receive
numerous
sales
inquiries
daily.
I
will
have
a
look
at
the
demo
and
follow
up
with
you
next
week.
Make
sure
you
call
your
mom
since
she
loves
you.
Best,

6. Response #3
@OpiaTalk
Subject: Re: Reaching Out From OpiaTalk
alright you win we will talk. my answer is C and I don't play
golf. We can chat for 20 mins and if I'm interested we can
talk again after that, sound good?

7. Fourth E-Mail Follow-Up
Logo Interaction
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8. Hi, ____:
I have sent you 3 emails at this point (one I thought was fairly attention grabbing) and I haven’t
gotten a response yet. :(
I know what you’re probably thinking, “those automatically generated emails are really annoying
me”. Well, let me tell you that those are not automatically generated emails (and I certainly hope
they aren’t annoying), I write each one personally and with care.
To prove to you that this is the case, please enjoy this photo of me:
All jokes aside, I would love 10-15 minutes later this week or next week with you to go over OpiaTalk.
I hope to hear from you soon.
Dave

9. Dave,
You remind me of my favorite quote by Calvin Coolidge, “Nothing in the world
can take the place of persistence. Talent will not; nothing is more common
than unsuccessful men with talent. Genius will not; unrewarded genius is
almost a proverb. Education will not; the world is full of educated derelicts.
Persistence and determination alone are omnipotent....”
That being said, I am not in charge of SEO or SEM. I think you want to talk to
Jeff ____ or Kevin ____. My apologies but I thought I had sent that response to
one of your earlier emails. I suspect that was an oversight on my part.
Thanks and good luck,
Response #1
@OpiaTalk

10. Response #2
@OpiaTalk
Subject: RE: Reaching Out From OpiaTalk
Hi
Dave,
OK,
you
got
my
a,en/on.
Looks
like
you
have
a
great
product.
I
have
a
ques=on
about
the
technical
part
and
how
it
might
integrate
with
our
Yahoo
store
and
order
processing.
You
present
a
unique,
quickly-­‐expiring
code
to
use
for
a
discount.
Clearly
a
great
reason
to
buy
and
uIer
urgency
for
great
conversion
rates.
How
does
our
system
know
what
codes
to
accept
and
when
and
what
the
offer
is?
Thanks
for
your
persistence,
it
seems
like
it
could
be
a
great
tool!

11. Response #3
@OpiaTalk
Subject: RE: I miss us....
hahaha! you got me, this was pretty funny. I apologize for not responding, but it's been
quite busy the past few weeks. I am not in the office today, but I have time on wednesday
12-3pm if you want to send me an invite for a call. We can discuss how your company
may be able to help us.
thanks!

12. Takeaways
1. Be Persistent
2. Get Creative
3. Be Memorable
@OpiaTalk