With Black Friday just around the corner, e-tailers and retailers alike are gearing up for mega sales. And it turns out that retailers’ secret sauce isn’t cranberry sauce. A recent survey conducted by RetailMeNot of over 1,100 consumers revealed some interesting findings beyond just, “people like promos – especially on Black Friday.” That’s right: Discoveries included how promotions affect customer behavior beyond just the one-day madness of post-Thanksgiving consumers leaving trails of gravy sweats and some leftover tears from Aunt Pam’s rude remarks. For example, data shows that customers are more likely to remain loyal to brands that offer promotions. They’re also more likely to remember brands that offer promos, and shop more both online and in-store from retailers that don't skimp on the promos. Check out the nifty infograph displaying all the data:

1. 50% of deal -seeking consumers said
online promotions led to
in-store purchases
82% of people use promotions when planning what to buy
81% said promotions help them decide where to shop
66% of online shoppers use promotions to help plan when to shop
74% of in-store shoppers use promotions to plan a trip to the store
Statistics courtesy of RetailMeNot survey of over 1,100 consumers.
Infographic powered by
of consumers seeking deals said that
promotions “triggered an online purchase”
of respondents report that they
are more likely to buy items at
full price from companies that
offer coupons and promotions
78% of online shoppers report
looking for promotions before
abandoning their cart
68% of respondents keep
promotions in mind when
returning to previously
abandoned carts
Percentage of consumers who are
more likely to be loyal to a brand
that offers online promotions
Percentage of consumers likely to
refer friends to brands that offer
online promotions