Tom Poynton from In-Tents LLC introduced himself and his company which provides various sized pole tents for events. Their tents offer protection from weather and range in size from 20x20 to 20x40, accommodating between 25 to 110 people. In-Tents has a competitive advantage by charging only for the tent rental while offering free delivery and setup to the Lehigh Valley area. The target markets for In-Tents tents are people holding weddings, graduations, or other outdoor gatherings.

1. International Business
Elevator Pitch
Each companywill create a very brief (under30 seconds) commercial. Atleastone memberof your
companywill standandpresentyourcompany’selevatorpitchtothe restof the class.Below isa
suggestedformatof yourcommercial.
Part One:Introduce all membersof yourgroup(if present) andtell uswhoyouworkfor.
Hi! My name is Tom PoyntonandI am the ownerof In-TentsLLC.
Part Two: What benefitdoesyourcompanyprovide itscustomers?
Our companyprovidesprotectionfromanyweathermothernatural throwsyourway.We
provide shade fromthe sun,keepyoudrywhenitrains,and offerprotectionfromthe wind.
Part Three:What productdo youofferthat specificallymeetsthatbenefit?
We offerthree differentsize poletents- a20 x 20, 20 x 30, or 20 x 40. The tentscan seatas few
as 25 people oras manyas 110 underneathone. All tentshave the abilitytohave sidesattachedto
them.Theycan be installedinblacktoporingrass.
Part Four: What isyourcompetitive advantage?WhyshouldIbuyfromyour companyinsteadof a
competitor?
The In-Tentsadvantage issimple andobvious.We provide the same clean,durabletents asour
competitors,butfora fractionof the price. We do thisby onlychargingyoufor the tentrental- delivery
to the LehighValleyandset-upisfree of charge.
Part Five:Whoisyour target market?
Whetheryouare a bride andgroom planningyourperfectday,aproudparent planninga
graduationparty,or justgettingfriendsandfamilytogetherforacook-out- In-Tentshasyoucovered.
Part Six:Restate all membersof yourgroup(if present) andrestate whoyouworkfor.
My name isTom PoyntonfromIn-Tents,LLC.